Books published by ReadHowYouWant

Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.--Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses."To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

Kenn Nesbitt returns with another round of the ridiculous rhymes, wacky wordplay, and preposterous punchlines that kids love to read. My Cat Knows Karate includes seventy new poems about goofy gadgets, kooky characters, funny families, absurd situations, and much, much more.

Children's Poet Laureate Kenn Nesbitt is back with more of the raucous rhymes and zany zingers that kids love to read. The Biggest Burp Ever includes seventy new poems about wacky animals, comical characters, funny families, silly situations, and much, much more.

This classic, best-selling communication skills book has already helped thousands of people cultivate better relationships with friends, family members, coworkers, and partners. Now fully revised and updated, this long-awaited fourth edition of Messages teaches readers to become active listeners, read body language, identify communication styles, practice conflict resolution, improve public speaking skills, and much more. In addition, the book features a new, crucial chapter on digital communication to help readers thrive in the modern world.

In a daring blend of scholarship, imagination, psychology and history, Lawrence Kushner gathers an inspiring range of interpretations of Genesis 28:16 given by sages, what each discovered about God's Self and what we can learn about ourselves as we ascend and descend Jacob's ladder. A 25th anniversary edition with a new preface from the author.

A new Australian rural romance about a millionaire wine tycoon, the woman he betrayed and the second chance neither was looking for â¿¿ When she cut her viticulture degree short and moved home, Remy wasn't thinking about anything more than making the next dollar for her pocket. Working two jobs to keep food on the table and a loan shark from the door, Remy and her mother slowly build a new life together. Then a freak storm tears through the Margaret River Wine Festival â¿" and Seth Lasrey tears through Remy's life. Seth is old money. She is no money. He's the boss. She's his employee. He is society connections and expectations. She is threats and bad decisions and lost dreams. They seem to be so wrong they can only be right â¿" until a costly mistake and a timely deception drives them apart. Remy picks up the pieces of her life and begins anew. The last thing she expects is Seth to show up in her small town in South Australia, bringing with him memories that she can't escape and a damaged heart that she's not sure she can resist.

For Winston Churchill the men and women at Bletchley Park were 'the geese the laid the golden eggs', providing important intelligence that led to the Allied victory in the Second World War. At the peak of Bletchley's success, a total of twelve thousand people worked there of whom more than eight thousand were women. These included a former ballerina who helped to crack the Enigma Code; a debutante working for the Admiralty with a direct line to Churchill; the convent girl who operated the Bombes, the top secret machines that tested Enigma settings; and the German literature student whose codebreaking saved countless lives at D - Day. All these women were essential cogs in a very large machine, yet their stories have been kept secret. In The Debs of Bletchley Park author Michael Smith, trustee of Bletchley Park and chair of the Trust's Historical Advisory Committee, tells their tale. Through interviews with the women themselves and unique access to the Bletchley Park archives, Smith reveals how they came to be there, the lives they gave up to do 'their bit' for the war effort, and the part they played in the vital work of 'Station X'.They are an incredible set of women, and this is their story.