Books published by Red Wheel/Weiser

"When we think of the 'wheel of the year,' it is the Wiccan wheel-with its celebrations of the Yule, Beltane, Mabon, Samhain, etc.-that comes to mind. But what about a 'wheel of the year' for the rest of us pagans and witches? This book will help readers create their own intuitive practices, in harmony with the climate, culture, and local spirits where they live"

"Previously published in German in 2018 as Neue Erkenntnisse: Beweise fèur einen Besuch von Ausserirdischen in vorgeschichtlichen Zeiten; ISBN: 9783864456145 by Kopp Verlag"--Copyright page.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

"Alchemy is a means of understanding and working in concert with the energies of nature for spiritual development, healing, and transformation. In this book, Brian Cotnoir offers a step-by-step introduction that explores alchemy's mysteries while illustrating its use as a modern spiritual system of attainment."--

The tarot classic that first promoted the practice of reading the cards not just for others but for one's own personal insight and self-transformation "Tarot for Your Self was ground-breaking when this book was first published and is still radically significant today." --Benebell Wen, author of Holistic Tarot"Deciding to work with the Tarot is like embarking on a long, inward journey."--Mary K. GreerThis tarot classic by Mary K. Greer was the first book to promote reading the cards for your own insight, revolutionizing tarot through a combined emphasis on self-teaching techniques and personal growth. Tarot for Your Self uses meditations, rituals, spreads, mandalas, visualizations, dialogues, charts, affirmations, and other activities to help you establish your own relationship with the cards. All the information is presented using the best in traditional knowledge and know-how. This powerful breakthrough process will turn all your readings into truly transformative experiences.Tarot for Your Self covers interpretations for the major and minor arcana, reversed card meanings for all 78 cards, and enlightening information on your shadow/teacher cards.

In Old World Witchcraft, noted author Raven Grimassi covers totally new territoryin his work and in the world of popular witchcraft books published in the last few decades. This book is actually about "an enchanted worldview," one that has not necessarily been inherited from the beliefs and practices of any particular region and one which is available to us today. The "Old World" in the title is actually about a magical view of the Plant Kingdom and the spirits attached to it. While Grimassi's previous books discuss the cultural expressions and commonality of witchcraft beliefs and practices in general, this book penetrates much deeper. Old World Witchdraft reveals rarely discussed topics such as the concept of Shadow as the organic memory of the earth. Readers will learn rooted techniques that possess power because these ways have always been connected to it. They will learn methods of interfacing with the ancestral current and with the organic memory of the earth. Through these they can connect with the timeless arts and learn methods of empowerment directly from the ancient source.Totally new information about familiar tools is presented. For example, the mortar and pestle is a tool for spell casting, a device that creates interfacing with plant spirits and with shadow, and a focal point for veneration of the Plant Kingdom. Grimassi also presents the art of using plant ashes for magical sigil work.This book is for people who have had their fill of books that say the same things over and over, who want to take the next step, and who are eager for the more rooted ways that have remained largely hidden.

Aleister Crowley's magnum opus, in which he systematically expounds on mystical and magical theories and techniques. This profusely illustrated edition brings together the complete texts of all four parts of Liber ABA (Book 4) in one volume under the overall title Magick. This edition incorporates Crowley`s own additions, corrections, and annotations, and restores dozens of passages omitted from the first editions. Magick is the fundamental textbook of modern magick in the New Aeon. It also has invaluable teachings for students of Yoga and meditation. Crowley mastered the practices of Yoga during his studies in the East, and writes about them lucidly, without recourse to the imprecise language of mysticism. Beginning with a discussion of the universal origin of world religions in mystical revelation, Magick then explores the theory and practice of mysticism and magick in the light of modern scientific thought. Crowley`s own revelation, The Book of the Law, is then treated as a case study, with an autobiographical study of events leading to its reception. Extensively cross-referenced and annotated, this edition features over 100 diagrams and photographs, as well as a glossary, bibliography, and detailed index. This second revised one-volume edition features revisions based on new typescripts for a more accurate text than all earlier editions, and it includes a revised AA curriculum, a new syllabus of the O.T.O. papers, and an important, previously-unpublished AA paper.

"This book shares the story of Adel H., an Egyptologist, who, as a sixteen-year-old boy, was trapped for days under the Step Pyramid of Saqqara. Based on conversations with Adel H., the author tells of the boy's search for a way out of the underground world, how the boy roams passageways and chambers and sees what he calls 'impossible' things of which the professional world is completely unaware. Adel experiences uncanny events, a mixture of spirit realm and reality, that is described here for the first time. 'The story of Egypt,' Adel says, 'has two sides - the official one and the unknown one.'"

""I'm just not that creative" is a common refrain in today's society. But according to author and creative coach Jacob Nordby, nothing could be further from the truth. Every human being is creative, and having a regular creative practice is a vital key to a happy and fulfilling life. If we don't exercise our creativity regularly, our lives can feel dull, stagnant, and rote. Many people live this way and believe "this is just the way life is," without realizing that developing a regular creative practice can be the cure to what ails them. Nordby knows this all too well. By the time he reached his midthirties, he was running a successful mortgage company and lived in a big house with fancy cars. But he felt like he was dying inside. Starting and maintaining a creative practice is what saved his life. Now, in this powerful book, he explains how he traded in his stagnant way of life for one full of meaning and purpose, and offers specific steps to help you build your own creative practice. The Creative Cure is a call for a revolution, fostering change where all change must begin: within. This internal change will allow you to express your own creative gifts, cultivate happiness, and experience the unique feeling of fulfillment that only a creative practice can offer. Packed with powerful, transformative exercises, this book is the medicine you need to find and reinvigorate your creative soul." -- Page 4 of cover.