Books published by Red Wheel/Weiser

"Previously published in German in 2018 as Neue Erkenntnisse: Beweise fèur einen Besuch von Ausserirdischen in vorgeschichtlichen Zeiten; ISBN: 9783864456145 by Kopp Verlag"--Copyright page.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The tarot classic that first promoted the practice of reading the cards not just for others but for one's own personal insight and self-transformation "Tarot for Your Self was ground-breaking when this book was first published and is still radically significant today." --Benebell Wen, author of Holistic Tarot"Deciding to work with the Tarot is like embarking on a long, inward journey."--Mary K. GreerThis tarot classic by Mary K. Greer was the first book to promote reading the cards for your own insight, revolutionizing tarot through a combined emphasis on self-teaching techniques and personal growth. Tarot for Your Self uses meditations, rituals, spreads, mandalas, visualizations, dialogues, charts, affirmations, and other activities to help you establish your own relationship with the cards. All the information is presented using the best in traditional knowledge and know-how. This powerful breakthrough process will turn all your readings into truly transformative experiences.Tarot for Your Self covers interpretations for the major and minor arcana, reversed card meanings for all 78 cards, and enlightening information on your shadow/teacher cards.

"This book shares the story of Adel H., an Egyptologist, who, as a sixteen-year-old boy, was trapped for days under the Step Pyramid of Saqqara. Based on conversations with Adel H., the author tells of the boy's search for a way out of the underground world, how the boy roams passageways and chambers and sees what he calls 'impossible' things of which the professional world is completely unaware. Adel experiences uncanny events, a mixture of spirit realm and reality, that is described here for the first time. 'The story of Egypt,' Adel says, 'has two sides - the official one and the unknown one.'"

""I'm just not that creative" is a common refrain in today's society. But according to author and creative coach Jacob Nordby, nothing could be further from the truth. Every human being is creative, and having a regular creative practice is a vital key to a happy and fulfilling life. If we don't exercise our creativity regularly, our lives can feel dull, stagnant, and rote. Many people live this way and believe "this is just the way life is," without realizing that developing a regular creative practice can be the cure to what ails them. Nordby knows this all too well. By the time he reached his midthirties, he was running a successful mortgage company and lived in a big house with fancy cars. But he felt like he was dying inside. Starting and maintaining a creative practice is what saved his life. Now, in this powerful book, he explains how he traded in his stagnant way of life for one full of meaning and purpose, and offers specific steps to help you build your own creative practice. The Creative Cure is a call for a revolution, fostering change where all change must begin: within. This internal change will allow you to express your own creative gifts, cultivate happiness, and experience the unique feeling of fulfillment that only a creative practice can offer. Packed with powerful, transformative exercises, this book is the medicine you need to find and reinvigorate your creative soul." -- Page 4 of cover.

"The thirty-three rune poems were previously published in 2016 in Runes revealed by Inkwater Press"--Title page verso.