Books published by Red Wheel/Weiser

"When we think of the 'wheel of the year,' it is the Wiccan wheel-with its celebrations of the Yule, Beltane, Mabon, Samhain, etc.-that comes to mind. But what about a 'wheel of the year' for the rest of us pagans and witches? This book will help readers create their own intuitive practices, in harmony with the climate, culture, and local spirits where they live"

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The tarot classic that first promoted the practice of reading the cards not just for others but for one's own personal insight and self-transformation "Tarot for Your Self was ground-breaking when this book was first published and is still radically significant today." --Benebell Wen, author of Holistic Tarot"Deciding to work with the Tarot is like embarking on a long, inward journey."--Mary K. GreerThis tarot classic by Mary K. Greer was the first book to promote reading the cards for your own insight, revolutionizing tarot through a combined emphasis on self-teaching techniques and personal growth. Tarot for Your Self uses meditations, rituals, spreads, mandalas, visualizations, dialogues, charts, affirmations, and other activities to help you establish your own relationship with the cards. All the information is presented using the best in traditional knowledge and know-how. This powerful breakthrough process will turn all your readings into truly transformative experiences.Tarot for Your Self covers interpretations for the major and minor arcana, reversed card meanings for all 78 cards, and enlightening information on your shadow/teacher cards.

Aleister Crowley's magnum opus, in which he systematically expounds on mystical and magical theories and techniques. This profusely illustrated edition brings together the complete texts of all four parts of Liber ABA (Book 4) in one volume under the overall title Magick. This edition incorporates Crowley`s own additions, corrections, and annotations, and restores dozens of passages omitted from the first editions. Magick is the fundamental textbook of modern magick in the New Aeon. It also has invaluable teachings for students of Yoga and meditation. Crowley mastered the practices of Yoga during his studies in the East, and writes about them lucidly, without recourse to the imprecise language of mysticism. Beginning with a discussion of the universal origin of world religions in mystical revelation, Magick then explores the theory and practice of mysticism and magick in the light of modern scientific thought. Crowley`s own revelation, The Book of the Law, is then treated as a case study, with an autobiographical study of events leading to its reception. Extensively cross-referenced and annotated, this edition features over 100 diagrams and photographs, as well as a glossary, bibliography, and detailed index. This second revised one-volume edition features revisions based on new typescripts for a more accurate text than all earlier editions, and it includes a revised AA curriculum, a new syllabus of the O.T.O. papers, and an important, previously-unpublished AA paper.

"In 1999, Neale Donald Walsch wrote three little books, each focusing on different areas of life: Neale Donald Walsch on Relationships, Neale Donald Walsch on Holistic Living, and Neale Donald Walsch on Abundance and Right Livelihood. In 2010, these three books were published in a single volume as Neale Donald Walsch's Little Book of Life. Walsch describes this book as a thousand pages of dialogue in the Conversations with God series reduced down to a few salient points and a few very direct observations about how to render them functional. Readers can think of this book as either Conversations with God in a Nutshell or the Essential Conversations with God. Here are the basic principles for: Satisfying personal relationships; Living a joyful, harmonious life; Discovering authentic prosperity. Walsch's words provide hope and help for readers living in particularly challenging times. This is indeed Walsch's essential life guide for twenty-first century readers."--Back cover

"This complete book of rune instruction includes rune history and lore, its basis in metaphysical thought and mysticism, complete definitions of the 24 runes of the Elder Futhark, and the etymology, phonetic value, and interpretation of each rune. The reader is shown how to perform chants and rituals using runic energy, how to sign and send runes, and given suggestions for runic meditation"--