Books published by Rosetta Books

Jay Jay French-founder, guitarist, and manager of the world-famous heavy metal band Twisted Sister-delivers his "bizoir": part memoir and part business primer.In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the '70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history, leading the group to perform more than 9,000 shows in forty countries. Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French's adventure-filled life-from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. Together with his mentor, Steve Farber, a best-selling author and one of the world's top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur. French shows how, through tenacity, grit, and dedication, anyone can create their own brand, grow a successful business, re-invent themselves, or simply find success in what they love to do. Entertaining, provocative, funny, and informative, this book is the trip of a lifetime and a treasured guide for entrepreneurs, business people, and music fans alike.

"A fascinating behind-the-scenes account of misguided government policies and corruption, which along with an unregulated shadow banking system, led to the 2008 financial crisis and may be leading us to a new crisis. Written by two bank executives with firsthand experience of several financial crises, Nothing is Too Big to Fail holds a stiff warning about the future of finance and social justice-revealing how the US government's fiscal and monetary policies are creating asset and debt bubbles that could burst at any time. The COVID-19 pandemic is just one of many risks that could derail our highly leveraged and fragile economic system. The authors also tell how government actions are leading to inequitable distribution of wealth, destroying the middle class, reducing trust in government, and accelerating racial injustice. No institution, government, or country is "too big to fail." This book offers lessons learned from past crises and recommended actions for business and government leaders to take today to return our economic system and our democracy to a safer trajectory"--

Leaders today spend up to ninety percent of each day communicating to make good things happen in their organizations. They communicate with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. They influence culture, opportunity, risk-taking, and risk aversion. The stakes in this new communication environment are very high, driving home Winston Churchill's statement: "e;The difference between mere management and leadership is communication."e; These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the Ten Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat. Jack Modzelewski's vast years of experience working with numerous Fortune 500 companies as a communications consultant tells us that too many leaders undervalue and, therefore, underperform their vital communication responsibilities. They do so at their own disadvantage, and sometimes peril, in this age of heightened activism, transparency, disinformation, and disruption.