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Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.
Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
A comprehensive introduction to the study of peace and conflict studies. It explores both the historical roots of the study of conflict management, as well as the contemporary settings and the tools available to states, regional and global organizations where these core ideas apply.
"A thoughtful, thorough and readable account of the history and current practice of qualitative research in health." - Louise Keogh, Population and Global Health, University of Melbourne
Your personal toolkit for critical thinking provides a power pack of resources to sharpen your skills. It teaches you what critical engagement is, and what thinking and writing skills you need to master to succeed in your essays and coursework - and in life!
From building a URL list to discover internet censorship to making Twitter API outputs tell stories, Doing Digital Methods teaches the reader how to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time.
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Unrivalled in the way it makes the teaching of statistics through the use of IBM SPSS statistics compelling and accessible to even the most anxious of students. The only statistics textbook you and your students will ever need just got better!
Organizational Leadership provides students with an accessible, critical and engaging analysis of what constitutes 'leadership' today. By contextualizing the field as an interconnected process where many individuals are both leaders and followers, the book ensures a rounded understanding of theory and practice to support students throughout their course and future career.
Reflecting the global nature of the workplace with its use of real world examples and case studies, the book goes beyond a prescriptive approach in the practice of strategic HRM, and offers a concise introduction that encourages critical reflection.
A concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance.
This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.
This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.
A must-read for anyone who is keen to learn what we should know and do about this highly complex and ever-contested boundary line.
A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.
Now completely up to date with the latest innovations, this book engages with recent controversies to give students the best start with their research.
A new book from a leading scholar in the field that examines gender and leadership today and explores practical steps organizations can take in order to level the playing field.
Written in a lively and engaging way, this textbook uses numerous figures, examples, cases, digital resources among other elements to provide readers and instructors with the most current resources to make the learning process for aspiring, new and seasoned managers of projects more interesting and relevant than any other competitors.
From profiling databases and mashups to cybersex and the truth about social networking, Miller's insightful second edition traces the pervasive influence of 'digital culture' throughout contemporary life.
Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
Now with entertaining and inspiring videos from the author and a wealth of online resources to support the text the approachable, clear and friendly Sixth Edition of David Silverman's classic text equips students with the tools to tackle key issues faced by qualitative researchers and establish good practice in their own research.
Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
This short, concise book will guide the reader to an understanding of the principles behind the myriad of statistical practices they might encounter during their Psychology degree and beyond.
This book presents a model for understanding distress and change in counselling and psychotherapy by demonstrating the key similarities between different therapeutic approaches.
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way.
With nine new and expanded chapters, his fifth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.
This book will give students a firm foundation in what we mean by the term 'mental health', the factors which affect mental health and the interventions and processes by which mental health issues are dealt with.