Books published by SAGE Publications Ltd

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don''t argue. Just read the book!'' - Evert Gummesson, Stockholm UniversityBy examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing.The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.

Through the work of the Schools Council and other national agencies, the difficulties of achieving effective curriculum change through centralized initiatives and directives have been well documented. At the same time the importance of teacher involvement in such activities, and the advantages of curriculum development over revolutionary innovation, have become plain. This knowledge and the understandings it has generated are important today, when unusually sweeping changes are being brought about in the school curriculum. The authors of this book draw together these ideas to assist people promoting curriculum changes, as well as those on the receiving end of such projects.

Provides a detailed explanation of both the underlying principles and their practical application in this complex area.

Cases in Auditing presents students with realistic problems in a case study format, which they are required to solve by applying their knowledge of auditing theory and auditing and accounting standards.

Consolidated Financial Reporting introduces and examines what is currently the most central and controversial area in financial reporting.

This text shows how child-centred education came under both political and popular pressure, and highlights the significance of the academic group led by R.S. Peters. The author challenges the view that philosophers have shown child-centred educational theory to be incoherent.

This book outlines the changes occurring in Britain's rural areas and their impact on people's lives.

This book deals comprehensively with the elements of cost accounting, their application to costing methods, and their significance for management through budgetary control, short term decision-making, and capital budgeting. It is an extensive revision of the author's well-known costing text, and provides the student with a complete introduction to cost accounting.Relevant exercises are included at the end of each chapter, with solutions at the end of the book. These include many from recent examinations of the major professional accountancy bodies. Teachers are thus able to use their own favourite examples in lecture or class, and to refer students to other exercises for further practice. Students who are unable to attend a regular course will be able to check their work against the solutions. A series of multiple choice questions throughout the book provides a further opportunity for the student to check personal progress.Other features of the book include: a complete introduction to cost accounting; new material on capital budgeting and cost accounting for service activities; an explanation of budgetary control including behavioural aspects; and graded questions and MCQs throughout (definitions follow CIMA terminology).

Teaching Young Children

''Susan Hart''s book is a welcome relief from the prescriptive empiricism of much current writing on how to respond to the difficulties in learning experienced by many children and young people. The detail of the sustained analysis is also in marked contrast to the superficial summarising that often passes for critique'' - Support for Learning''The author places a refreshing emphasis upon the dynamic, interactional nature of learning and teaching, reminding us of the need to recognize the active part played by all pupils in shaping their own learning, which is mediated through the agendas which they bring to bear on classroom activities and which may be quite different from those of their teachers'' - International Journal of Inclusive EducationThis book offers practitioners a new way of thinking about and pursuing concerns about children''s learning. It sets aside the limiting language of ''learning difficulties'' and ''special needs'', and suggests an approach which starts from a different perspective. This approach assumes that any learning situation always has the potential to yield new ideas for enhancing children''s learning, if we do the kinds of thinking that open up new possibilities.The author offers an account of this innovative thinking, suggesting a framework of questions that teachers can use, drawing on their existing knowledge and expertise, to generate new insight and possibilities for practice. She also provides a basis for deciding which possibilities to pursue in the case of a particular child. The approach is explained in a practical and usable way for classroom teachers, drawing on detailed accounts of children''s learning and the outcomes of a research study from which the ideas were derived.

A practical, standards-based text that extends subject knowledge and helps trainees turn this into effective teaching.

`The text is clear and easy to follow with vivid sessional excerpts that illustrate the theoretical dialogue'' - International Review of Psychiatry`The publication proves to contain much instructive and practice-oriented material'' - Nursing StandardStress Counselling is a comprehensive study of the theory and practice of the Rational Emotive Behaviour approach applied to stress counselling and psychotherapy. Albert Ellis pioneered Rational Emotive Behaviour Therapy (REBT), which has since been adopted internationally. This approach enables the clients to embark on a course of effective counselling which has a clear beginning and end.This book discusses techniques and solutions to common problems and also provides guidance on conducting group work. Its comprehensive coverage includes additional material on techniques such as skills training, relaxation methods, hypnosis and biofeedback.

This text explains the current and anticipated inter-relationship between social work and education, in the light of profound changes confronting the Child Welfare landscape.

The 24 stories in this resource provide a years work based around the people who live in The Crescent. The characters provide a continuity and the themes include:- giving and taking- bullying and friendship- honesty and lies- birth and new arrivals- environmental issues.With every story there is a warm up exercise, Circle Time discussion, supplementary ideas, National Curriculum links and photocopiable worksheets.A comprehensive resource using a mini soap opera storyline, which will help children identify and emphathise with the characters so that they can experience and experiment to gain understanding of their own world.

A book and CD-ROM pack devised to teach young people about bullying in school and social settings. A team sports model is used to encourage a co-operative atmosphere where children can work together to stop bullying. The pack includes teacher notes, resources for six lessons and ideas for a culminating school assembly celebrating the work done by the children.

This bestselling textbook is designed to help students understand parametric and nonparametric statistical methods so that they can tackle research problems successfully.

Combining theoretical and practical aspects of literacy, this text shows that informed practice can only develop from a genuine understanding of the literacy process. It charts how a young child progresses from a recognition of print and its purpose, to a state of fully developed fluent reading.

This text provides a demonstration of how literacy learning takes place at home, and how it differs from, as well as relates to, literacy at school. It suggests practical ways for teachers to assess and develop their own practice in relation to home literacy learning.

Discusses about leadership and gender. This book draws on the author's experience as a teacher and management development consultant in education, as well as her research into gender issues over a number of years. It makes a theoretical contribution to the debate about educational leadership. It is suitable for women and men in education.

A critical overview of key issues and areas within early years for those training or working in the sector, focused on policy and practice.

A tried and tested guide for undergraduate students on how to write a brilliant dissertation.

A compendium of policing skills specifically designed to aid both newly-recruited and established Police Community Support Officers (PSCOs).

Young Children Learning

Managing External Relations in Schools and Colleges

Careers Education

School Culture

This text highlights issues concerning the child's first year in school and considers the needs of four-year-olds. It sets out the basics of good educational practice for the under-fives and considers the factors which support that practice.

`Helpful and stimulating' - Company AccountantThis bestselling guide was developed with all managers in mind. It brings together practical ideas and advice for busy managers wishing to improve the effectiveness of their self development and study skills.

This text explores six educational themes. Each theme begins with a quotation from Froebel's writing, and an introduction to articles selected from the Early Childhood Archive and the National Froebel Foundation Archive. The articles are followed by a contemporary commentary on the theme.