Books published by Sage Publishing

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

The first medicines management textbook written specifically for trainee nursing associates. It breaks medicines management down into manageable chunks and guides the reader through everything from the fundamental legal and professional requirements, to medicine administration, and drug calculations skills.

Ethics can impact the decisions nurses make in their day-to-day work, so it's important that students develop their understanding of ethical frameworks as preparation for future practice. In this book, the author explains ethical ideas, theories and concepts in simple to understand terms, focussing on real-life nursing situations that makes it easy to apply these principles to your practice.