Books published by SBS Publishers

Medical tourism is the act of travelling to other countries to obtain medical, dental, preventive and surgical care. With high rising costs of health care, many people are not able to afford health insurance and cannot receive treatment for necessary or elective procedures. Travelling abroad costs 60 to 80 percent less than the same procedure in the US and includes the leisurely aspect of travelling in the foreign country. This book provides readers with an introductory overview of health and medical tourism, besides dental tourism. Identification of related destinations, the involved risks and rewards with respect to medical travel is discussed in detail. An attempt is made towards understanding medical tourism in all its dimensions. The book also gives some reflections on growth of medical tourism worldwide with an Indian perspective on future prospects of global medical tourism. The existing industry of medical tourism in North America, the health facilities and alternative healthcare in Barbados are described as case studies.

Disaster management aims to reduce human suffering and economic losses caused by disasters. The book deals with monitoring, control, planning and training for disasters, their prevention, and emergency control and planning.

Disaster Management aims to reduce suffering and economic losses caused by natural and technological disasters. This book provides the reader with an integrated understanding of the various disasters, hazards and crises and their control, mitigation and prevention with reference to possible management solutions.

Mass media is the vehicle of mass communication which has traversed a long journey from primitive modes to modern sophisticated systems. In the light of the current move towards digitisation, an explosion of multiple channels and information flow points to a revolution in mobile technology that is impossible to ignore. An elaborate account of mass media, its growth and development, and manifestations is detailed in this book.

3-Volume Set. Polymers are materials composed of long molecular chains that are well-accepted for a wide variety of applications. This unit explores these materials in terms of their chemical composition, associated properties and processes of manufacture from petrochemicals. Material Science relating to Polymers such as synthetic Polymers like Plastics is known as Polymer Science. The field of Polymer Science includes researches of multiple disciplines like Chemistry, Physics and Engineering. This publication entitled "Encyclopedia of Polymer Science and Technology" provides the readers with key information on the said subject in an affordable three volumes condensed format. This user-friendly reference publication offers quick access to all areas of polymer science and technology. It presents the state of the art in all areas of polymer science, technology and engineering, covering new imaging and analytical techniques and new methods of controlled polymer architecture. It also talks about related information about polymers, plastics, fibres, blonnateria Is and polymerisation processes. The "Encyclopedia of Polymer Science and Technology" gives an introduction to polymer science and technology in addition to a basic understanding of polymers and polymer nomenclature and polymer characterisation. Natural polymers, synthetic polymers and their sources are discussed briefly. Other themes which are covered include the phenomena of observing and measuring polymer/colloids properties; polymer chemistry and chemical properties of polymers; chemistry of high polymers; polymer physics and physical properties of polymers; polymer structure, tacticity and other properties; and polymer measurement devices. This publication also addresses processes like manufacturing; methods of polymer synthesis and modification; design and synthesis of polymers with controlled structures; products and stuffs made from polymers; polymer processing, testing and analysis; polymer blends and composites; polymer fibre composite materials; design and manufacture of composites; biopolymers and biomaterials; smart polymers and polymeric materials; and polymers strength enhancement and degradation. Other aspects which are highlighted include computational polymer science and technology; theoretical polymer science and technology; applied polymer science and technology; polymer rheology; polymer crystallisation; polymer material science and engineering; biomedical applications of polymers; macromolecules of interfaces and films; electronic and photonic molecular materials and devices; advanced polymer research; and polymer fibre applications.

Sports Tourism is defined as any activity in which people are attracted to a particular centre as an event participant, an event spectator, or to attend sports attractions and business meetings. Sports Tourism is one the fastest growing industries in the world. It is also, however, one of the least talked about. Tourism has been and will continue to be one of the biggest and most profitable industries in the world. Obviously sports are a very important aspect to society in many different ways. Culturally, economically, and socially, the role sports play in today''s society is immeasurable. In other words, tourism and sport are key cultural elements of today''s world and have significant impact on modern society and International Tourism. The WTO has also carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites. It embraces aspects of the relationship between sport and tourism, with clear links to work on consumption of experiences within behavioural research. This book provides readers with an introduction to tourism, sport, adventure, recreation and sports tourism. Select analysis of some adventure sports has been done in order to elaborate upon trends in international sport, adventure, recreation and travel.

Banking is a system of trading in money which involves safeguarding deposits and making funds available for borrowers. Banking developed in the Middle Ages in response to the growing need for credit in commerce. Finance is science of the management of money, banking, investments, and credit. Finance is the process of channelling funds from savers to users in the form of credit, loans, or invested capital through agencies including commercial banks, savings and loan associations, and such non-bank organisations as credit unions and investment companies. Insurance is a contract in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients'' risks to make payments more affordable for the insured. In a broad economic sense, insurance transfers risk from individuals to a larger group, which is better able to pay for losses. As Banking, Finance and Insurance is inter-related this Encyclopedia is designed in such a manner that it has terms of this Industry explained in a very easy manner. The work is designed to give readers direct insight into the main error sources occurring in their profession, especially those resulting from a poor understanding of the subject matter and the usage of particular terms to designate different concepts in different branches Banking and Insurance.

Every criminal is entitled to due process of the law and this fact forms the cornerstone of any civilised judicial system. I n India there is a spate of lynching in recent times. How do we interpret this new form of justice system in present context? Have the people lost their faith in the police completely to indulge in wanton acts of vigilante justice? Or is it that under particular regime tenure, people become more confident and daring! Daredevil acts are done by the coward on behalf of the local community. Mob psychology shows that individuals tend to behave in a different manner as part of a group in contrast to acting independently. Individuals in a group defer their goals and take upon the identity of the group. Therefore, members of a group are likely to commit acts they would never commit alone. An incident of mob justice, in addition to being a shocking indicator of the psychological mindset of a society also suggests a failed justice delivery mechanism. If instant justice is meted out to an offender then is the punishment just in degree for a crime? Humans use threats and violence to dominate, and also resort to cheating, deceit or negotiation to obtain status and valued resources. Moreover impulsive violent behaviours are frequently labelled emotional violence and are linked with emotions such as anger and fear. The common man, the politician, the police, the judiciary and the media if work together the barbaric tradition of mob justice in modern times can be nipped in the bud.

Leadership has been described as the "process of social influence in which one person is able to enlist the aid and support of others in the accomplishment of a common task". A definition more inclusive of followers comes from Alan Keith of Genentech who said "Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen." It is no longer surprising or incongruous to see a woman as principal of a public high school, manager of a corporate department, dean of a university/college, or anchor on local newscast. Women have breached the barriers to such positions in context with a general relaxation in traditional general-role attitudes as well as changes in public perceptions of what leadership entails. There are ways for both organisations and individuals to support these women, and thus support the progress toward a social structure in which women''s leadership is commonplace even in contexts currently defined as masculine. This publication provides the readers with the key information on the said subject in an affordable three-part condensed format. This user-friendly reference publication offers a quick access to all areas of global women leaders. It presents the state of art information in areas covering a brief biography, their life and time, achievements and leadership qualities of most prominent women leaders of the world. The content of this publication is aimed for both qualified and unqualified graduates who possess knowledge on important world personalities. It also provides such readers with knowledge about the works related to prominent women leaders. The objectives of this publication are to provide a broad range of knowledge in this area, as well as the skill/ability to apply this knowledge for further analysis and research. This will also enhance opportunity of the readers for further education in related fields.