Books published by Scholars World

Geography has become an extremely varied, versatile and high empirical discipline, and its area of study has grown a great deal since its inception. Harvey (1969) opines that geography is concerned with the description and explanation of the areal differentiation on the earth's surface. Growing human population is responsible for increasing demand for resources. The available resources are scarce in nature, on the one hand, and the population is growing rapidly on the other. Hence, it is the need of the hour to adopt the optimum utilization concept for effective conservation and management of resources. Resource Geography of Goa has been taught at under graduate level prescribed by Goa University. The textbook will provide relevant information to the students about Goa mainly consists of History, administrative divisions, physical resources, economic, demographic and settlement characteristics of Goa etc. The content has been supported with illustration, graphs tables etc.

In the present era of globalization and Information Revolution English has spread throughout the world and has become the undisputed the lingua franca. At this juncture, in order to fully participate in the world and benefit from the myriad opportunities it entails, and be a part of its interconnected economic, technological and geopolitical relations one requires fluency in written English, together with command of spoken English. However, in spite of the fact that English is a second language in India, writing has been given hardly any priority. This makes the students resort to learning by rote and reproduce answers in the examinations. The present book comes as an answer to this problem. It presents how, with minimal teacher interference, students can learn the writing skill and write acceptable English on their own. It also suggests how the imaginary feeling of 'incapability' (the "I-cannot-write-and-never-will-be-able-to" feeling) can be countered and eliminated with the help of teacher feedback. In the Indian context writing is the most important skill as everyone wants to gain proficiency in English in order to overcome social and economic disadvantages.

Voluntary Agencies/NGOs are organizations by people which operate independently and also cooperate and collaborate with the government. They play a fundamental role in enhancing development in rural areas and initiate programs aimed at transforming the lives of people in rural areas from miserable to better condition, especially in the developing world. NGOs put a huge emphasis on self-sufficiency through empowering people and thus have space for public participation in their activities, making them effective towards achieving the desired results. This book mentions about few NGOs in Marathwada region viz; MSSM, Manavlok, Grasp, Abhinav Vikas Sanstha, Janarth, Nirman, Dilasa and IHMP which support different activities in the areas of watershed, women, agriculture, health, education, etc. MSSM, the NGO which was studied critically is an agency established by the initiative of Scotland missionaries and local social activists in Jalna and Aurangabad district, Maharashtra, which is also supported by various government agencies. Such an effort can prove noteworthy and exemplary for achieving targets of rural development in our country.

Farming system is the way of life for small and marginal farmers. Recently, the AICRP on Farming System Research at CCSHAU, Hisar, has developed various technologies on regional based cropping systems, integrated nutrient management, organic farming package, resource conservation technologies etc. Integrated farming system model developed under this project in one hectare area gives hope for realizing higher returns for farmers from a unit land. Family farming model of one hectare gives decent round the year income with more than 2 lacs as return over variable cost/annum. The on farm research in Sirsa district also intensified and regular scientist-farmer interaction, training and demonstrations were also organized. In the coming years, on farm research in farmer participatory IFS approach and capacity building of stake holders are to be given thrust. The book will be quiet helpful for policy makers, researchers, students and farming community to address the issues of farming system. The book has been written in a lucid language for easy understanding of the concept.

The book covers in detail the concept of Customer Lifetime Value through the review of the vast literature available on the topic. The importance of measuring CLV for enhancing the effectiveness of other marketing tools like market segmentation, customer satisfaction, loyalty and the concept of customer equity has been discussed in detail. Various metrics of calculating customer value are discussed and compared under both contractual as well as non-contractual situation so as to suggest the one which is most suitable. An insight is provided to the readers about the various challenges faced by an organisation in measuring the profitability of their customers. The book also discusses the importance of CLV in developing customer centric strategies and the implementation of CLV strategies in both B2B and B2C setting, thus enabling managers in bringing more accountability to huge marketing expenditure and also to make better business decisions. It is hoped that the book is quite useful for students, teachers and researchers of commerce and economics and people having concern for Customer Life Time Value.

The present book entitled "Total Quality Management in Institutions of Higher Education" provide the status of total quality management parameters in existing higher education institutions and how to overcome problems faced by these institutions and achieve desired level of quality education. The focus of this book is an enhancing quality of higher education institutions with concrete suggestions. This book is highly useful for students, researchers and for those who are interested in quality management in institutions of higher education.

The book is designed to throw some new light on various aspects of production, marketing scenario and value chain of saffron spice. The book provides empirical information about economical analysis of saffron spice and is based on the secondary data as well as primary data and factual position prevailing in the farmers scholars, students and teachers and will also act as a ready reference for various policy planners of country. The book has considerable importance for the students of agri business management and scholars, who are interested in this area. The future strategies regarding the marketing of saffron spice has also been provided.

The demand supply situations for the selected plantation commodities such as tea and coffee in the Asian continent have undergone a rapid transformation due to the growth of the world economy and lowering of trade barriers resulting into surge in import. To give a barrier to such a situation, it is high time to create awareness on the positive characteristics of Indian Coffee/ tea and initiate appropriate branding and promotional strategies especially on country of origin labelling. The first chapter of the book covers briefing on Indian coffee and tea sector. The second chapter makes a rigorous review on literature pertaining to the research issues, identified the variables relevant for promoting the products on 'country of origin labelling'. A suitable conceptual model incorporating the variables has been developed and the methodology for the research is being covered in the third chapter. The data collected were presented and analyzed and the inferences and findings are drawn in the next two chapters. Since labelling helps in creating a strong distinction in the market place and acts as a vehicle for marketing, it is suggested to deploy suitable promotional measure to leverage the commercial benefits of the same. The detail suggestions to promote the Indian plantation commodities on Country of Origin Labelling and the conclusions are recorded in last two chapters.