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This is a practical guide to designing and evaluating behaviour change interventions and policies.
In this comprehensive book the authors examine the health effects of each of the major illicit drugs.
Robert West explores the science behind motivation, delving into the Machiavellian art of persuasion & examining the roles that incentives, praise, and punishment play in our society.A lively & humorous book reveals game-changing principles that will transform your understanding of motivation and set you on a practical path to achieving your goals.
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