Books published by Springer Nature Singapore

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Therefore,  building  customer-based  brand  equity  has  become crucial  for  higher  education  institutions  to  differentiate  themselves  from  others  to  attract prospective  students.  Social  media-based  marketing  facilitated  prospective  students  to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As  such,  drawing  from  social  information  processing  theory,  this  book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

This book elaborately discusses techniques commonly used to improve generalization performance in classification approaches. The contents highlight methods to improve classification performance in numerous case studies: ranging from datasets of UCI repository to predictive maintenance problems and cancer classification problems. The book specifically provides a detailed tutorial on how to approach time-series classification problems and discusses two real time case studies on condition monitoring. In addition to describing the various aspects a data scientist must consider before finalizing their approach to a classification problem and reviewing the state of the art for improving classification generalization performance, it also discusses in detail the authors own contributions to the field, including MVPC - a classifier with very low VC dimension, a graphical indices based framework for reliable predictive maintenance and a novel general-purpose membership functions for Fuzzy Support Vector Machine which provides state of the art performance with noisy datasets, and a novel scheme to introduce deep learning in Fuzzy Rule based classifiers (FRCs). This volume will serve as a useful reference for researchers and students working on machine learning, health monitoring, predictive maintenance, time-series analysis, gene-expression data classification. 

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed 'new normal' which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India. 

This book introduces readers to the preparation of two-dimensional metal sulfide/oxide for CO2 photoreduction. Based on two-dimensional metal sulfide/oxide materials, this book establishes the structure-to-property relationships of photocatalyst for CO2 photoreduction, and reveals the intrinsic mechanism of the CO2 photoreduction by virtue of the in situ characterization techniques and the density functional theory calculations. It is anticipated that this book will help to identify empirical guidelines for designing and fabricating high-performance catalysts of solar-driven CO2 reduction.

This is the first book to systematically study the Hepu Han Tombs. Covering an area of about 68 square kilometers, the Hepu Han Tombs is one of the largest-scale and best-preserved ancient tombs in China. In 2001, the remains of 1,056 grave mounds could be seen on the earth surface and it was estimated that almost 10,000 tombs still survived underground. In the last 60 years, over 1,200 tombs have been excavated at Hepu, with approximately 20,000 artefacts unearthed which include pottery, bronze, iron, gold and silver ware, jade, lacquer, glass and bead ornaments. Especially to deserve to be mentioned, a large amount of artefacts can be related to the Maritime Silk Road. From the 2nd century B.C. to the 3rd century A.D., the Hepu Port served as the eastern starting point of the Maritime Silk Road, opening up trade and cultural exchange with countries in Southeast Asia, South Asia, West Asia, and the Mediterranean world, which resulted in a vast maritime trade network between China and the West. And these artefacts provide important evidence about this route, which also confirm the records of Chinese official history books. Therefore, the Hepu Han Tombs is of great significance to the study of ancient Chinese history and cultural exchanges between China and the West.

This book elaborates on the fabrication of organic-inorganic hybrid nanomaterials, their advantages, self-assembly and their applications in diverse fields of energy, biotechnology, biomedical and environment. The contents provide insight into tools, tricks and challenges associated with techniques of fabrication and future challenges and risks. This book also discusses the properties of modern hybrid nanomaterials and their performance, durability, reproducibility and sensitivity. It will be useful for students and researchers in the area of nanotechnology, science, engineering and environmental chemistry. This volume will also be useful for researchers and professionals working on nanohybrid materials.

This book serves as a great reference for engineering technicians and researchers in a wide range of fields, including emergency management, public safety science, risk management, emergency communication, and transportation optimization. This book carried out researches about the public emergency behavior guidance strategies and methods for major chemical accidents. They put forward the classification model of emergency evacuation events, the selection of public emergency guidance strategies, the quantitative assessment of emergency response risk as well as the characteristics of sub-regional evacuation based on a wide range of theories, including safety engineering, social science, behavioral science, etc. Methods, such as case statistics and analysis, field research as well as modeling and simulation, were applied. Five chapters were covered by the book, including introduction of study background, statistics and analysis of hazardous chemical leakage accidents and emergency evacuation response in China in recent ten years, shelter-in-place risk assessment for high-pressure natural gas wells with hydrogen sulphide, dynamic emergency route planning, and characteristics analysis of sub-regional evacuation.

This book is aimed to bring the emerging application aspects of THz technology and various modules used for its successful realization. It gathers scientific technological novelties and advancements already developed or under development in the academic and research communities. This book focuses on recent advances, different research issues in terahertz technology and would also seek out theoretical, methodological, well-established and validated empirical work dealing with these different topics. In particular, this textbook covers design considerations and current trends of THz antennas and antenna arrays to deal with the transmission and reception of THz EM waves. It also presents a discussion on metamaterial structures, meta-surfaces, and absorbers to be used for some kind of sensing and detection applications. Furthermore, it reports on THz wireless communication aspects, 6G network issues and challenges, advantages and disadvantages, generation and detection of THz waves, Signal and Communication Processing for THz communication, reconfigurable low-noise amplifier (LNA) design, III-Nitride HEMTs for THz Applications, photonic crystal fiber for sensing applications, THz Design Variable Estimation by Deep Optimization, and THz Imaging issues. Once the readers finish studying this book then they will learn about the importance of THz technology, advancement in the field, applications, THz modules like antennas, MIMO and DRAs, communication aspects, LNAs, generation of THz waves, etc and future scope. It also leads to enhancement in their knowledge in THz technology, gives a platform to future technology and novel applications realization.

This book presents the select proceedings of the International Conference on Structures, Materials and Construction (ICSMC 2021). It covers the recent developments and futuristic trends in the field of structural engineering and construction management, including new building materials and understanding their behavior. The topic covered also assess the current progress and state-of-the-art techniques in structural experimentation, smart materials, structures technology, principles of construction management, materials properties and characterization. The collection of papers included in this proceeding will contribute to scientific developments in the field of structural engineering and construction and will be a useful as reference material for the academicians, researchers and most importantly the student community pursuing research in the fields of structural engineering and construction technology.

This book covers tunnel construction and building construction and design. It has two parts. Part one is for the engineering practice of the subway tunnel through the base of the building in typical geological conditions, to study the mechanism and law of building damage caused by stratum deformation by in-situ monitoring, numerical simulation and theoretical analysis methods. At the same time, the risk management of subway tunnel through the bottom of the building is discussed. Second part, in view of the excavation and unloading of the foundation pit and the main structure loading in the process of high-rise building construction, discusses optimization of the construction scheme, systematic evaluation of the safety of the existing tunnel and control measures combined with the engineering practice. This book provides a valuable contribution to the field of tunnel construction and design and construction of building for both the engineering experts and graduate students as well. 

The book discusses about 45 cases of maternal autopsies. These maternal mortalities are related to pregnancy-related diseases, pre-existing diseases that worsen or manifest during pregnancy and diseases for which pregnant patient has increased risk. As the study of maternal mortality is a healthcare quality indicator and plays an important role in the improvement of obstetric care, the book aims at discussing autopsy findings, which is the gold standard for establishing not only the causes of death, but also to uncover the various pathological lesions produced by the physiologic phenomenon of pregnancy. This helps in identifying the direct and indirect causes, which can be reviewed at multidisciplinary review meetings.The chapters are arranged according to direct and indirect causes of maternal death, involving varied target organ systems i.e. central nervous system, cardiovascular system, respiratory system, gastro-intestinal tract, hepato-biliary system and pancreas, urinary system, female genital tract and others. However, it does not include diseases coincidental in pregnancy.Each case begins with the complete case history (age, duration of pregnancy, clinical presentation, investigations, clinical diagnosis, therapy, and course during ward stay, if any), autopsy findings, followed by a clinico-pathological discussion and includes appropriate gross organ and microscopic images. The book caters to the specialists in pathology, obstetrics, general medicine, critical care, surgery, pulmonologists, cardiology and all those involved in the care of pregnant women.

This book presents select proceedings of the International Conference on Advances in Fluid Flow and Thermal Sciences (ICAFFTS 2021) and summarizes the modern research practices in fluid dynamics and fluid power. The content of the book involves advanced topics on turbulence, droplet deposition, oscillating flows, wave breaking, spray structure and its atomization and flow patterns in mini and micro channels. Technological concerns relevant to erosion of steam turbine blade due to droplets, influence of baffle cut and baffle pitch on flow regime, bubble formation and propagation in pool boiling, design optimization of flow regulating valves are included in the book. In addition, recent trends in small-scale hydropower plant and flow stability issues in nanofluids, solar water heating systems and closed-loop pulsating heat pipes are discussed. Special topics on airflow pattern in railway coach and vortex tube are also included. This book will be a reliable reference for academicians, researchers and professionals working in the areas of fluid dynamics and fluid power.

This open access book introduces key concepts in robotics in an easy to understand language using an engaging project-based approach. It covers contemporary topics in robotics, providing an accessible entry point to fundamentals in all the major domains. A section is dedicated to introducing programming concepts using Python, which has become a language of choice in robotics and AI. The book also introduces the reader to the Robot Operating System (ROS), the ubiquitous software and algorithmic framework used by researchers and the industry. The book provides an inspired, up-to-date and multidisciplinary introduction to robotics in its many forms, including emerging topics related to robotics on Machine Learning, ethics, Human-Robot Interaction, and Design Thinking. The book also includes interviews with industry experts, providing an additional layer of insight into the world of robotics. The book is made open access through the generous support from Kinova Robotics. The bookis suitable as an undergraduate textbook in a relevant engineering course. It is also suitable for students in art and design, high school students, and self-learners who would like to explore foundational concepts in robotics.¿This book provides the ¿foundation¿ for understanding how robots work. It is the accessible introduction that artists and engineers have been waiting for.¿- Ken Goldberg, William S. Floyd Jr. Distinguished Chair in Engineering, UC Berkeley.

This book compiles updated research about the implications of therapeutic proteins in various human diseases. The initial chapters of the book provide basic information on the therapeutic proteins and discuss techniques for their formulation, production, and analytic approaches for their characterization. The subsequent chapters shed light on therapies based on therapeutic proteins against metabolic disorders, neurological disorders, cancer, autoimmune disorders, and infectious diseases. Importantly, it presents the factors influencing the immunogenicity of therapeutic proteins, including, genetic factors, disease type, and origin of therapeutic protein, dose frequency, administration route, and treatment duration. The book also reviews the strategies for reducing immunogenicity associated with therapeutic proteins, including PEGylation, site specific mutagenesis, exon shuffling, and humanizing of monoclonal antibodies. Further, it presents strategies for improving the typical drawback associated with protein therapeutics including instability and limited penetration through biological barriers. This book covers various computational methods that are commonly used for designing therapeutic proteins and in silico method for predicting and improving in vivo efficacy of the therapeutic molecules. Lastly, the book highlights the recent advances in developing nanosized delivery systems to improve safety and efficacy of protein therapeutics.This book caters to students and researchers of medicinal chemistry, pharmaceutical sciences and therapeutics. It is also useful to clinicians working with therapeutic proteins.

This book is an up-to-date guide to the techniques and devices that may be used when performing minimally invasive spine interventions. The indications for such procedures, which offer various advantages over open surgery, continue to expand, and the aim of the book is to equip spine interventionists with the knowledge required in order to achieve optimal clinical outcomes consistently. After discussion of all aspects of patient preparation, conventional minimally invasive procedures for disorders of the cervical, thoracic, lumbar, and sacral spine are thoroughly reviewed. Attention then turns to more advanced techniques and devices, including percutaneous epidural neurolysis, foraminoplasty, the L'DISQ device for disc decompression, transforaminal epiduroscopic laser annuloplasty (TELA), trans-sacral endoscopic laser decompression (SELD), percutaneous endoscopic lumbar discectomy (PELD), and minimally invasive lumbar decompression (MILD). In addition to full description and illustration of treatment methods, guidance is provided on indications, contraindications, potential complications, and postoperative care.

This book analyses the COVID-19 pandemic's impact on internal reverse migration in India. Drawing on case studies, the book offers a critical perspective on a range of issues related to internal reverse migration, such as culture, livelihood and routine, health care, and travel. Offering sociological empirical research, the book will be of interest to cross-disciplinary academics of sociology, economics, political science, demography, and migration studies.

This book describes the grammar of Chinese nominal groups for the purpose of text analysis, drawing upon Halliday's systemic functional linguistics (SFL) model. Exploring the metafunctional grammatical resources in nominal groups, the book provides a new perspective on conducting text analysis by focusing on the metafunctions performed by various elements in the nominal group. The observations on nominal groups presented here are based on both a working corpus of 180 texts of various types and a large referential corpus of over 16 billion tokens. With clear descriptions of the terminology used, the book presents a case study at the end of each major chapter, which demonstrates how the grammatical resources discussed can be applied to the delicate analysis of authentic texts. This monograph is more than a grammar book, for it offers a new way to engage with a text microscopically and enables readers to approach and analyse a text by focusing on grammatical units below the clause level. The book provides an accessible and valuable resource for readers who are interested in SFL-based typological description, text analysis, translation studies between English and Chinese, English-Chinese comparative linguistic studies, and Chinese language teaching and learning.

This book mainly addresses China's Belt and Road Initiative in terms of the connectivity industrial and spatial development, as well as current world's economic and trade pattern under such synergy development, and focuses on the function and mechanism of industry and geography coordination. Although current research on the value circulation between China and developed economies is relatively adequate, the book focuses on the value circulation between the countries and regions, especially the developing economies. China and other developing countries tie strongly with the production value circulation. The coordination industrial and spatial development in the global value cycle is also the cornerstone of long-term stabilization and sustainable development in China. Therefore, this book provides the theoretical and empirical research on Belt and Road from the perspectives on industrial and spatial synergy. This book proposes several questions: Any inherent inlay between industrial and geographic allocation, i.e., is there any possibility for close integration? This book analyzes the necessity of coordinated development of industry and space perspective of production division. Secondly, from the perspective of historical evolution and current situation, it analyzes the relationship among industry, economic growth and fluctuation and compares realizing paths of synergy of industrial and spatial development. It contains the industry and spatial diffusion mechanism and the effect of synergy development. Moreover, the corresponding policy implication is provided for sustainable development through the Belt and Road Initiative.

This book highlights developments in the field of solar cells. The chapters in this book address a wide range of topics including the spectrum of light received by solar cell devices, the basic functioning of a solar cell, and the evolution of solar cell technology during the last 50 years. It places particular emphasis on silicon solar cells, CIGS-based solar cells, organic solar cells, perovskite solar cells and hybrid solar cells. The book describes in detail the fabrication processes employed for different categories of solar cells. It also provides the characterization techniques utilized in this sector to evaluate the performance of solar cells and the scope of this domain in the future. Overall, it presents the essential theoretical and practical concepts of solar cells in an easy-to-understand manner.

This book is intended for a wide range of researchers both from academia and industry interested in contributing to industries in an interdisciplinary way. The primary industries, including agriculture, fishery, and power industries, are the most fundamental infrastructure of the human societies. Traditionally, primary industries have been managed in the small family/community base, but with increase in population and development of society, the size of primary industry has grown. The efficiency, quality, and stability of these industries affect the societies significantly, so that they have become one of the major areas that mathematics could contribute to substantially. Also, primary industries are affected by the environment, where mathematical studies play an essential role. The conference was hosted by the research community in New Zealand, where such collaborative activities in mathematics between the industry and academia have been successfully established from an early stage. This enabled the conference to bring together a range of research topics- from pioneering works to cutting-edge results, from agriculture to geothermal energy and nuclear fusion, and from mathematical modeling and analysis to data analysis.

This book covers point of care ultrasound (POCUS) in a practical, problem oriented and illustrated manner. It begins with introduction to the basic principles of medical ultrasound imaging and ultrasound guided interventions and outlines point of care ultrasound in a lucid manner for rapid learning for medical students as well as practitioners. It contains chapters on ultrasound of the airways, thoracic ultrasound including lungs and transthoracic screening echocardiogram, vascular assessment, ultrasound of the abdomen for focussed trauma assessment, gastric volume assessment and ultrasound guided interventions such as vascular cannulations, pleurocentesis, etc. along with some of the latest point of care ultrasound techniques such as ocular assessment and assessment of the foetus and placenta in the operation theatre. This book will help the intensivist, emergency physician and anaesthesiologist to learn the basics of POCUS, which ostensibly, is the future of medical practice. It also includes objective structured clinical examination (OSCE) questions after every chapter as well as multiple choice questions (MCQs) that will benefit the students greatly. The book also includes videos from some of the celebrated practitioners of POCUS providing a unique learning experience. This book is suited for students, trainees and practitioners alike. The modules of POCUS described here are part of the curriculum of anaesthesiology in the UK, USA, Singapore, Australia/ New Zealand and most of the countries. The book also covers the curriculum of POCUS in critical care and emergency medicine courses.

This book focuses on reservoir surveillance and management, reservoir evaluation and dynamic description, reservoir production stimulation and EOR, ultra-tight reservoir, unconventional oil and gas resources technology, oil and gas well production testing, and geomechanics. This book is a compilation of selected papers from the 11th International Field Exploration and Development Conference (IFEDC 2021). The conference not only provides a platform to exchanges experience, but also promotes the development of scientific research in oil & gas exploration and production. The main audience for the work includes reservoir engineer, geological engineer, enterprise managers, senior engineers as well as professional students.

This book presents the select proceedings of 2nd International Congress on Advances in Mechanical and Systems Engineering (CAMSE 2021). It focuses on the recent advances in mechanical and systems engineering and their growing demands for increase in several design and development activities. The contents in this book cover a blend of mechanical engineering, computer-aided engineering, control engineering, and systems engineering to design and manufacture useful products. Various additional topics covered include mechanics, machines, materials science, thermo-fluids, and control with state-of-the-art computational methods to analyse, innovate, design, implement and operate complex systems which are economic, reliable, efficient and sustainable. Given the contents, this book will be useful for researchers and professionals working in the field of mechanical engineering and allied fields.

This book of the conference proceedings focuses on innovative design, technology and methods in the fields of building, civil engineering and smart city. It contains a large number of detailed design, construction and performance analysis charts, benefited to students, teachers, research scholars and other professionals in related fields. As well, readers will encounter new ideas for realizing more safe, intelligent and economical buildings.

This book presents perspectives from South Asian countries, such as India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asian culture-centric approach. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. It engages debates on digital journalism practices modeled around mobile journalism, immersive storytelling, and gamification in the context of local and hyper-local communities in South Asia. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape.Digital Journalism: Perspectives from South Asia is a descriptive, exploratory book on digital journalism practices and policies followed in India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asia. What makes this book interesting to read is the integration of forms with manifestations on ground intersecting identities and ideologies. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. Various chapters in the book pursue significant and exciting topics on the changing spaces of news production and consumption, the inter relationship between old and new media, everyday digital news usage and engagement, social media for news, revenue models for digital journalism among others. The highlight of this book is engaging debates on digital journalism practices modeled around mobile journalism, immersive storytelling, gamification, in the context of local and hyper local communities in South Asia. Since Digital Journalism draws extensively from algorithms, matrices and analytics, this book has exclusive chapters on data journalism, data visualization and big data.. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape. It also articulates indegenous concerns of journalists, their security, risks and challenges as they explore the new contours of journalistic practices.

This annual report presents an overview of the development of Chinäs special economic zones in 2021, including reform pilot zones and some new special zones, from the perspective of the overall national development strategic planning. It takes the development status, comparative analysis and policy suggestions of the special zones as the starting point, summarizes and analyzes the transformation problems, carbon production and sustainable development problems, scientific and technological innovation problems, socialsecurity problems, employment service problems, financial system reform problems, cultural industry problems, and puts forward suggestions for development.

This book provides readers up-to-date information on various aspects affecting assisted reproduction laboratories and corresponding management approaches, based on latest literatures, clinical practice, and international consensus. Key points of laboratory environment, laboratory operations and quality control measures are presented in details. Last but not least, ethical issues and countermeasures of assisted reproductive technology are discussed. It will be a practical and reader-friendly resource to help reproductive medicine practitioners establish a disciplined risk and control system for assisted reproduction laboratories and techniques.

This book focuses on the impact of teachers¿ leadership identity on their pedagogical and class management choices and proposes a new pedagogical framework, leaderful classroom practices which emerged through collective, concurrent, collaborative, and compassionate interactions between the teacher and students. The interdisciplinary aspect of the book appeals to a wide range of readers from different disciplines and gives readers the opportunity to take a moment and reflect on their leadership identity, recognize the limitations of their practices, and adopt a leaderful pedagogy in their respective disciplines. Establishing an open, democratic, and participatory learning environment for all learners is a major leadership responsibility of teachers, and this book demonstrates how to accomplish this mission both in theory and practice.