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  • by Marco Toigo
    £26.49

    How to Effectively and Efficiently Build Muscle Mass and Muscle ForceIn this informative as well as practical book based on the latest integrative muscle research, Marco Toigo, PhD, describes which factors are crucial to successfully build muscle mass and muscle force through resistance training. In addition, he presents the practical and science-based consequences for your training and nutritional behavior with a focus on protein intake. This work thus offers both a practical guide and a scientific explanation of the "why" and "how" of effective and efficient resistance training.This book is the English version of the very successful 2nd German edition of ¿MuskelRevolution¿ (ISBN: 978-3-662-54764-9). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

  • by Daniel Memmert
    £24.99

    Close soccer matches and tight title fights are rarely decided by players' technical skills or their coaches' tactical measures. The most significant impetus comes from an area that is often mentioned but difficult to grasp: mental strength, personality, and team cohesion after special victories. Using current scientific knowledge and illustrated by many examples, this book describes the mental and cognitive processes that determine victory and defeat in soccer. Several interviews with well-known soccer coaches, managers and former players complement these findings from psychology and sport science.It deals with phenomena such as the home field advantage, creativity on the field, extreme emotional situations, the limits of visual perception, group dynamics and modern leadership. Well-known myths (e.g. Don't let the player who has been fouled shoot the penalty) will be discussed and debunked. Every soccer enthusiast should read this book in order to understand which phenomena can genuinely be game-changing and which ones cannot.

  • by Stefan Hunziker
    £67.99

    This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

  • by Stephanie Margarete Mueller
    £90.49

    This textbook presents the essential research findings on human touch and haptic perception in a concise manner for students and health professionals. Focusing on anatomical, neural and physiological as well as psychological, social and clinical aspects, the scope of this book ranges from the fetus in the womb to the older adult in need of care. The chapters can be read individually or consecutively, and cross-chapter content is indicated by chapter references. Key learning points are highlighted at the end of each section, and figures, illustrations, and references facilitate the learning process. The quality of the presented study results has been critically analyzed and only randomized controlled studies are reported, which gives the reader a critical representation of the current state of knowledge. The textbook also provides valuable suggestions for future research by noting blind spots in existing research, and by pointing to methodological challenges in the implementation of high quality studies. Hence, this textbook is not only a representation of current knowledge, but also an epistemological analysis of the research process. There has been a surge of research about the sense of touch in the past ten years, which is incorporated in this book. This textbook will be an invaluable tool for physiotherapists, occupational therapists, nurses and other health professionals in everyday professional life.

  •  
    £146.99

    This manual has been compiled in response to the rapid expansion of instrumented spinal surgery using minimally invasive and non-fusion techniques, with a view to meeting the needs of spinal surgeons (orthopaedic and neurosurgeons). The various open, less invasive, and minimally invasive techniques are presented step by step in a clear and instructive way with the aid of more than 600 high-quality illustrations. Careful attention is paid to all aspects vital to the success of any spinal operation: precise definition of indications and contraindications, technical and organizational factors, good operating technique, and correct preoperative preparation and positioning of the patient. This second edition of the manual takes full account of the latest developments in spinal instrumentation and implants and new surgical techniques. It is authoritative, concise, and portable ¿ ideal for use in a fast-paced clinical setting ¿ and will serve as a daily companion for spinal surgeons and others who care for patients with spinal disorders.

  • by Franz W. Peren
    £62.49

    This compendium contains and explains essential mathematical formulas for financial economics and finance. A broad range of aids and supportive examples will help readers to understand the formulas and their practical applications. This mathematical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice. The topics presented include but are not limited to accumulation, discounting, annuity, interest calculation, redemption, investment, effective interest rates, ICMA, depreciation, and present value.Given its scope, the book offers an indispensable reference guide and is a must-read for undergraduate and graduate students, as well as managers, scholars, and lecturers in financial economics and business.

  •  
    £38.49

    This open-access book presents essential concepts and new, illustrated methods for mutation-assisted breeding of Coffea arabica L. (Arabica), one of the world's most important cash crops and beverages. Arabica coffee accounts for about 60% of the world's coffee production. Coffee leaf rust (CLR), caused by the fungus Hemileia vastatrix is the major disease affecting Arabica coffee resulting in losses of over $1 billion annually. The geographical distribution of CLR is expanding due to climate change. Moreover, the genetic improvement of Arabica coffee is constrained due to its very narrow genetic base. This protocol book covers practical methods to enhance genetic diversity in Arabica coffee through induced mutagenesis and for screening for resistance to CLR. Current breeding approaches, challenges, and opportunities for Arabica coffee improvement are briefly reviewed and a survey of common coffee diseases with emphasis on CLR is presented. Based on latest advances in science and technology, this book includes  novel methods for single-cell mutagenesis using in vitro cell and tissue culture techniques and for genome-wide screening of induced mutations using genomics tools. Each protocol chapter provides step-by-step illustrated methods supported by example results. Given the impact of recent CLR epidemics on Arabica coffee production in Latin America, the book is intended to serve as a timely reference and guide for students and researchers in the agricultural sciences, plant pathologists and breeders, as well as growers and end-users interested in producing novel coffee genotypes for genetic studies, breeding, and commercial applications.

  • by Sebastian Koltzenburg, Michael Maskos & Oskar Nuyken
    £90.49

  • by Sebastian Berlich
    £20.49

    Pop stars are close to us. In their songs, their pictures, their stories on Instagram. What we are looking for is an authentic impression. Real feelings on real faces. But what happens when they cover their face with a mask? Permanently, as a second face. The phenomenon can be found in the mainstream as well as in the underground. The mask does not break with the ideal of authenticity. Rather, depending on how it is staged, it refers to the most diverse discourses, can appear cool or grotesque, become a logo or create anonymity. The essay uses mainly two examples (Sido, Slipknot) to show how the mask constructs the persona of pop stars - and thus reveals structures of pop music.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

  •  
    £74.49

    This book is a concise overall view of the status quo of the bioeconomy and its future developments - in Germany and beyond. Numerous practitioners from business, science, civil society and politics show how the bioeconomy is addressing the global problems of the future. Based on renewable raw materials and energies, the bioeconomy is developing new products and processes with the aim of shaping a more ecologically and economically sustainable future. But can it succeed? What are its opportunities and limitations? Which framework conditions influence it? The book answers these questions with a systemic view of the bioeconomy and thus enables a quick orientation in this topic. This is additionally supported by numerous graphics. The book thus invites readers to help shape the future of the bioeconomy.

  • by Lothar Bluhm
    £38.49

    In this study, the Brothers Grimm's fairy tales are consistently examined as literature out of literature. Through the history of their creation and transformation, it becomes apparent how literary models were re-declared and transformed into the well-known fairy tale narratives, in the course of the editing process by the Brothers Grimm, essentially by Wilhelm Grimm. By means of a series of model studies ¿ including Rapunzel, Jorinde und Joringel and Der Jude im Dorn ¿ it is shown that the Brothers Grimm's fairy tales, contrary to their traditional assessment as 'folk tales', are of literary origin and have a literary character themselves.

  • by Christoph Strosetzki
    £66.49

    Information Text: In the early modern period, numerous texts deal with professions by presenting the knowledge required in each case, individual fields of activity, purpose, origin and prestige. The course of argumentation is humanistic, insofar as it mostly starts from the human being. The ancient idea of the primacy of mental work over manual work is formative here. The importance of Spain results from the fact that the Spanish king Charles V was both emperor and ruler of the colonies in America, i.e. he ruled a world empire by the standards of the time. After discussing some central categories, overall representations of knowledge, professions, and prominent professional representatives are presented. Here, the hierarchization and its relativization by satire is revealing. The mechanical arts and the artes liberales are then presented on the basis of individual professions selected as characteristic examples, each with its own specific knowledge. The higher faculties of medicine, theology and jurisprudence with their representatives form the conclusion.

  • by Ralph Berndt
    £66.49

    For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

  • by Lars Michael Bollweg
    £38.49

    Professional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully understand the complexity of the challenge (organizational structure, employee empowerment, change management, etc.) and therefore do not include all aspects in the planning and implementation of their data governance. This book explains the driving role that a responsive data organization can play in a company's digital transformation. Using proven process models, the book takes readers from the basics, through planning and implementation, to regular operations and measuring the success of data governance. All the important decision points are highlighted, and the advantages and disadvantages are discussed in order to identify digitization potential, implement it in the company, and develop customized data governance.The book will serve as a useful guide for interested newcomers as well as for experienced managers.

  • by Rainer Alt & Stefan Huch
    £42.49 - 54.49

  •  
    £46.49

    This practice-oriented guide comprehensively describes the basics of planning and implementing project management in logistics and supply chain management. It also presents a range of methods and tools for assessing project risks and monitoring projects. Containing ten detailed and practical examples involving Germany-based global players like Porsche, Würth, Continental and SME, the book shares valuable and well-founded insights into systematic project management. As such, it is chiefly intended for career starters, career changers and students in the field of logistics and supply chain management.

  • by Gerd Czycholl
    £42.49

    The present volume 2 covers advanced topics in theoretical solid state physics and thus ties in directly with the fundamentals. Solids in external fields or more generally in non-equilibrium and deviations from the ideal 3-dimensional crystal structure (surfaces, impurities, low-dimensional structures, quantum dots, etc.) are treated. The consideration of collective phenomena such as superconductivity and magnetism complete the presentation. The reader is assumed to have the contents of Volume 1 (electrons and phonons in ideal crystals, Bloch theorem, population number representation or 2nd quantization, electron-electron and electron-phonon interaction) as well as the basic knowledge of general theoretical physics (mechanics, electrodynamics, quantum mechanics, and statistical physics) usually available after a bachelor's degree in physics. Volume 2 is thus ideally suited for students in the master's program in physics who wish to specialize in (experimental or theoretical) solid-state physics. Addressing current topics (e.g., Kondo effect, fractional quantum Hall effect, 2-dimensional crystals such as graphene, giant magnetoresistance effect, and others) provides an optimal transition to modern research.The new edition has been completely revised, expanded with numerous exercises and existing redesigned, with the associated solutions now included in the book.

  • by Peter Seele & Lucas Zapf
    £30.49

  • by Harald Lesch
    £20.99

    What is driving climate change? What impact does it have on the Earth's ecosystems, our environment, and us? What can I do? This book explains in a clear and understandable way the interrelationships, influencing factors and effects of the greatest challenge facing mankind: climate change.The team of authors presents over 100 aspects in clear language, each on a double-page spread. With impressive sketchnotes, professor and sketchnoter Katharina Theis-Bröhl illustrates and explains the sometimes simple, sometimes complicated issues always understandable. Because: Sketchnotes are not only beautiful to look at ¿ they are also an effective mnemonic, a structural tool and an aid to crystallize the essentials. Comprehensible accompanying texts by Cecilia Scorza and Harald Lesch round off each topic in an informative way. With this book, you can understand the causes of climate change, discover the physical connections, and recognize both local and global impacts. You will learn about the role our location in the solar system plays, the feedback processes involved in global warming, and what it means when the oceans acidify. And ultimately, the question will be asked: How much time do we have left to act? From the contents:How special is the Earth? ¿ Understanding the greenhouse effect ¿ The Earth's climate system ¿ The climate change ¿ Effects of climate change ¿ What can I do? ¿ A look ahead

  • by Andreas M. Krafft
    £22.49

    How can we overcome crises and shape our common future?Since the beginning of the Corona pandemic, we have all been put to an immense test. This shows how humanity can successfully and constructively deal with such situations and make the best of them. And we learn that the future is not something that happens to us, but that we can actively and constructively shape it. The basic prerequisite for this is an attitude of openness, mutual helpfulness and hope. This non-fiction book vividly reports on the currently prevailing images of the future and the common longings as well as on people's capacity for hope and action. It reveals the power of desirable images of the future and of a collective hope as the opposite of general helplessness or of blind and naïve optimism. The central statements of this book are based on the experiences of thousands of people in more than ten countries who participated in the scientific study of the Hope Barometer in 2019 and 2020. In a unique way, this combines lived practice with the latest findings of social science futurology, positive psychology and pragmatic philosophy. Target groups:This book is for anyone who wants to look to the future with hope. It offers concrete answers to key questions and shows how crises can be overcome while shaping a better future for individuals and society as a whole. About the author:Dr. Andreas M. Krafft teaches at the University of St. Gallen and at the Free University of Berlin. As co-president of swissfuture, the Swiss Association for Futures Research, and as a board member of the Swiss Society for Positive Psychology, he leads the international research network of the Hope Barometer.

  • by Gerd Czycholl
    £46.49

    The textbooks ¿Solid State Theory" give an introduction to the methods, contents and results of modern solid state physics in two volumes. This first volume has the basic courses in theoretical physics as prerequisites, i.e. knowledge of classical mechanics, electrodynamics and, in particular, quantum mechanics and statistical physics is assumed. The formalism of second quantization (occupation number representation), which is needed for the treatment of many-body effects, is introduced and used in the book. The content of the first volume deals with the classical areas of solid state physics (phonons and electrons in the periodic potential, Bloch theorem, Hartree-Fock approximation, density functional theory, electron-phonon interaction). The first volume is already suitable for Bachelor students who want to go beyond the basic courses in theoretical physics and get already familiar with an application area of theoretical physics, e.g. for an elective subject "Theoretical (Solid State) Physics" or as a basis for a Bachelor thesis. Every solid-state physicist working experimentally should also be familiar with the theoretical methods covered in the first volume. The content of the first volume can therefore also be the basis for a module "Solid State Physics" in the Master program in Physics or, together with the content of the 2nd volume, for a module "Theoretical Solid State Physics" or "Advanced Theoretical Physics". The following second volume covers application areas such as superconductivity and magnetism to areas that are current research topics (e.g. quantum Hall effect, high-temperature superconductivity, low-dimensional structures).

  • by Michael Wuhle
    £22.49

    Making something measurable means being able to control itSustainability is a term with a wealth of meanings and many possible misinterpretations. Yet sustainability can be a powerful and effective tool to guide our practical actions and simplify complicated decisions.Sustainability can save costs and stabilize any organization and company. It protects the climate and the environment and leads all people into a good future.The non-fiction book "Making Sustainability Measurable" is a practical guide on how methods and instruments of sustainability can be used successfully - be it in professional life or in private and voluntary engagement.The book not only provides the interested layperson with a comprehensive overview of the central aspects of sustainability management, it also offers practitioners important decision-making aids and tips for implementation. The easy-to-understand style conveys all the essential contents of the topic of sustainability even to newcomers. Whether you have previous knowledge or not - with the many immediately implementable "best practices", the book offers a lot of practical application possibilities. The appendices contain unrestricted tools from the author's practice for the introduction of successful sustainability management.

  • by Janina Krieger
    £66.49

    Although every area of life is permeated by digital processes, the majority of Germans seem to resist digital alternatives with regard to the activity of reading. The printed book continues to enjoy much greater popularity than the eBook. This seems surprising, since the entire communication behavior has moved to digital devices. So what lies behind this? Why are there still printed books in digital times? Previous studies of the printed book have focused primarily on its media future, as this seemed threatened by digitization. In this work, Janina Krieger instead examines the past from three perspectives in order to gain insights into the present. While other studies always chose one method and these mostly belonged to the quantitative approach, here three subjects are identified, which are examined with different methods and in their combination can provide an answer to the research question: the consumers of literature (the readers), literature itself (the selected genre is the novel), and the media theories of the 20th century, which have already dealt with media change.

  • by Dietmar Herrmann
    £42.49

    The volume contains a comprehensive and problem-oriented presentation of ancient Greek mathematics from Thales to Proklos Diadochos. Exemplarily, a cross-section of Greek mathematics is offered, whereby also such works of scientists are appreciated in detail, of which no German translation is available. Numerous illustrations and the inclusion of the cultural, political and literary environment provide a great spectrum of the history of mathematical science and a real treasure trove for those seeking biographical and contemporary background knowledge or suggestions for lessons or lectures. The presentation is up-to-date and realizes tendencies of recent historiography. In the new edition, the central chapters on Plato, Aristotle and Alexandria have been updated. The explanations of Greek calculus, mathematical geography and mathematics of the early Middle Ages have been expanded and show new points of view. A completely new addition is a unique illustrated account of Roman mathematics. Also newly included are several color illustrations that successfully illustrate the book's subject matter. With more than 280 images, this volume represents a richly illustrated history book on ancient mathematics.

  •  
    £46.49

    The LNCS journal Transactions on Computational Science reflects recent developments in the field of Computational Science, conceiving the field not as a mere ancillary science but rather as an innovative approach supporting many other scientific disciplines. The journal focuses on original high-quality research in the realm of computational science in parallel and distributed environments, encompassing the facilitating theoretical foundations and the applications of large-scale computations and massive data processing. It addresses researchers and practitioners in areas ranging from aerospace to biochemistry, from electronics to geosciences, from mathematics to software architecture, presenting verifiable computational methods, findings, and solutions, and enabling industrial users to apply techniques of leading-edge, large-scale, high performance computational methods.This, the 39th issue of the Transactions on Computational Science, is devoted to research on geometric modeling, visual object detection, cloud service utilization, pattern recognition, processing arrays, and classification using bio-heuristic optimization.

  • by Claus Ascheron
    £46.49

    The aim of this book is to help young scientists improve their oral and written communication skills and thus better sell their own results. This book is not a scientific textbook. It addresses the often forgotten question of how to present one's scientific results effectively and convincingly in talks and publications. In addition, this book provides background knowledge on the process of scientific publishing and scientific customs.The recommendations help to develop a good and effective work and communication style that will benefit you throughout your life and bring satisfaction in your work.Furthermore, concrete advice is given on how to write and successfully defend a dissertation and how to take the first steps in career planning.

  • by Bernd Stauss
    £22.49

    Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother¿s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:What ¿secret¿ rules of giving and receiving do we follow?What messages do we send with our gifts?How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother¿s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: · What ¿secret¿ rules of giving and receiving do we follow? · What messages do we send with our gifts? · How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? · What mistakes should we avoid when giving gifts in romantic relationships? · When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.What mistakes should we avoid when giving gifts in romantic relationships?When is a monetary gift appropriate and when is it not?The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors such as Paul Auster, Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving.The AuthorProf. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.

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