Books published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

This introduction to Atomic and Molecular Physics explains how our present model of atoms and molecules has been developed over the last two centuries both by many experimental discoveries and, from the theoretical side, by the introduction of quantum physics to the adequate description of micro-particles.

The book covers a wide range of cinematic femininities: It starts with Marilyn Monroe¿s cool phrase "We are all of us stars, and we deserve to twinkle", which self-confidently marked her profession - with a wink, because she did not say "to sparkle". The (self-) staging of women also ironically plays its being tailored to the male gaze. In this section we discuss movies like Some like it hot, Breakfast at Tiffany¿s, Cet obscur objet du désir and Le Mépris - with a notable chapter by Laura Mulvey. Moreover, some fifty films later, the book ends with a section on Self-Empowerment and Identity, featuring films like Thelma & Louise, The Hours, Blue Valentine and Carol.Are women in film really just those who are seen and displayed? Where are the ones who see and who point to something themselves? Where are the women in the audience, behind the camera? If, as feminist psychoanalytical film criticism rightly observes, the stars and starlets, especially in Hollywood mainstream cinema, are supposed to serve the male gaze as eye candy and self-assurance, what is the role of the women who do not fit into this scheme, the anti-heroes, the women who feel and act, those through whose eyes the world experiences a completely different way of being seen? Not only in arthouse cinema, but also in the mainstream, there is far more to the thousand facets of staged femininity than the simple formula of the male gaze. The book shows the most diverse stagings of femininity in great (and terrible) films, and explores (according to the approach of film psychoanalysis) how these staging affect the unconscious, or also the not-yet-conscious of viewers. Each of the eight sections deals with a thematic aspect of the staging of suffering or sovereign femininity in feature films. They follow a chronological structure to illustrate how the genre has evolved. Each section is held together by an editorial introduction.

Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM¿s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS.ContentsIntroduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as ¿the textbook that has shaped market research and practice in German-speaking countries¿. A Chinese version is available in its 3rd edition.On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

This book evaluates classic drama as an active creation. To classic is a complex theatrical practice that animates program choice, casting and staging, audience reception and critical response. Analysis of six distinct examples of pre-determined and self-nominated classic productions on the Australian mainstage is informed by postcolonial theory, specifically the settler dilemma of Indigenous cultural authority. What happens to the political edge of postcolonial aspiration within the status of classic? Close consideration of staging and casting, theatre historical perspectives, and interviews with key artists, expands the concept of classic as a dimension of theatrical and not only of dramatic reception. This book responds to a polarised debate that focused on auteur directors and the relative value of new vs classic plays. Rather than adopting a position, the study undertakes a deeper assessment of the phenomenon and place of the dramatic classic in Australian mainstream theatre.

Although additive manufacturing is a relatively young discipline, the effects that can be achieved with the various additive technologies in terms of efficient product and manufacturing process optimization are of outstanding importance. These processes offer innovative and versatile opportunities for accelerated product design and advanced design and manufacturing process optimization. In addition, the use of nature-based technologies also makes it possible to manufacture components with extreme complexity and internal structures that were very difficult or impossible to produce using conventional methods. Lightweight design and energy savings, also in the product life cycle, can thus be realized with the same stability and load-bearing capacity. This book describes how the potential of additive manufacturing can be used specifically in product development to design highly efficient products. For this purpose, the contents are linked holistically in the sense of development processes of product creation.

Compared to mammals, fish are often underestimated and dismissed as less complex organisms. To refute this hasty conclusion, Horst Bleckmann presents to you the highly developed cognitive abilities of fish.Did you know, for example, that fish are the largest group of all vertebrates, with about 30,000 species, and that they colonize all aquatic habitats? For this immense feat, they have evolved a variety of highly specialized sensory systems and behaviors. According to recent research, fish also possess not only extremely sophisticated sensory organs, but also highly developed central nervous systems that are similar in basic structure to the brains of mammals.Immerse yourself in a fascinating world and learn all about the different sensory systems of fish. A concluding chapter additionally covers the global threat to fish from water pollution, cross-building in flowing waters, and the fishing industry.

This non-fiction book provides information about the latest findings on research and therapy of nerve regeneration with catchy drawings and in understandable words. Why do nerves in the extremities regenerate, but the axons in the spinal cord do not? Can transplanted stem cells or biopolymers restore regeneration? Are bioprostheses able to functionally replace amputated arms or legs? Neuroscientist Lars Klimaschewski answers these questions and reports on exciting findings from anatomy, cell and molecular biology and neurotechnology. Find out, among other things, how a brain-computer interface processes signals from the brain in order to control the arm or leg muscles again via electrodes after a paraplegia.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Reimagine your development process and create, test, and deploy your mobile, web, desktop, and embedded apps from a single codebase. This book shows you how to leverage Flame, the modular Flutter game engine, to build cross-platform 2D games. With Flutter, you can create all kinds of apps by making subtle changes to projects at the code level. Guided by a practical project-based approach, you'll begin by downloading and installing the game engine. You'll then move on to creating widgets in Flutter and components within our game, such as player, enemy, background, consumables, etc. The book also shows you how to add sprites, render images, setup animation, and much more.Flame Game Development is perfect for the novice eager to gain hands-on knowledge of this exciting game engine's library to create a simple 2D game. You will: Apply Flutter coding skills to game development Develop games that can be played on all platforms Create your first 2D game using Flame

Close soccer matches and tight title fights are rarely decided by players' technical skills or their coaches' tactical measures. The most significant impetus comes from an area that is often mentioned but difficult to grasp: mental strength, personality, and team cohesion after special victories. Using current scientific knowledge and illustrated by many examples, this book describes the mental and cognitive processes that determine victory and defeat in soccer. Several interviews with well-known soccer coaches, managers and former players complement these findings from psychology and sport science.It deals with phenomena such as the home field advantage, creativity on the field, extreme emotional situations, the limits of visual perception, group dynamics and modern leadership. Well-known myths (e.g. Don't let the player who has been fouled shoot the penalty) will be discussed and debunked. Every soccer enthusiast should read this book in order to understand which phenomena can genuinely be game-changing and which ones cannot.

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

This textbook presents the essential research findings on human touch and haptic perception in a concise manner for students and health professionals. Focusing on anatomical, neural and physiological as well as psychological, social and clinical aspects, the scope of this book ranges from the fetus in the womb to the older adult in need of care. The chapters can be read individually or consecutively, and cross-chapter content is indicated by chapter references. Key learning points are highlighted at the end of each section, and figures, illustrations, and references facilitate the learning process. The quality of the presented study results has been critically analyzed and only randomized controlled studies are reported, which gives the reader a critical representation of the current state of knowledge. The textbook also provides valuable suggestions for future research by noting blind spots in existing research, and by pointing to methodological challenges in the implementation of high quality studies. Hence, this textbook is not only a representation of current knowledge, but also an epistemological analysis of the research process. There has been a surge of research about the sense of touch in the past ten years, which is incorporated in this book. This textbook will be an invaluable tool for physiotherapists, occupational therapists, nurses and other health professionals in everyday professional life.

This book is a concise overall view of the status quo of the bioeconomy and its future developments - in Germany and beyond. Numerous practitioners from business, science, civil society and politics show how the bioeconomy is addressing the global problems of the future. Based on renewable raw materials and energies, the bioeconomy is developing new products and processes with the aim of shaping a more ecologically and economically sustainable future. But can it succeed? What are its opportunities and limitations? Which framework conditions influence it? The book answers these questions with a systemic view of the bioeconomy and thus enables a quick orientation in this topic. This is additionally supported by numerous graphics. The book thus invites readers to help shape the future of the bioeconomy.

In this study, the Brothers Grimm's fairy tales are consistently examined as literature out of literature. Through the history of their creation and transformation, it becomes apparent how literary models were re-declared and transformed into the well-known fairy tale narratives, in the course of the editing process by the Brothers Grimm, essentially by Wilhelm Grimm. By means of a series of model studies ¿ including Rapunzel, Jorinde und Joringel and Der Jude im Dorn ¿ it is shown that the Brothers Grimm's fairy tales, contrary to their traditional assessment as 'folk tales', are of literary origin and have a literary character themselves.

Information Text: In the early modern period, numerous texts deal with professions by presenting the knowledge required in each case, individual fields of activity, purpose, origin and prestige. The course of argumentation is humanistic, insofar as it mostly starts from the human being. The ancient idea of the primacy of mental work over manual work is formative here. The importance of Spain results from the fact that the Spanish king Charles V was both emperor and ruler of the colonies in America, i.e. he ruled a world empire by the standards of the time. After discussing some central categories, overall representations of knowledge, professions, and prominent professional representatives are presented. Here, the hierarchization and its relativization by satire is revealing. The mechanical arts and the artes liberales are then presented on the basis of individual professions selected as characteristic examples, each with its own specific knowledge. The higher faculties of medicine, theology and jurisprudence with their representatives form the conclusion.

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

Professional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully understand the complexity of the challenge (organizational structure, employee empowerment, change management, etc.) and therefore do not include all aspects in the planning and implementation of their data governance. This book explains the driving role that a responsive data organization can play in a company's digital transformation. Using proven process models, the book takes readers from the basics, through planning and implementation, to regular operations and measuring the success of data governance. All the important decision points are highlighted, and the advantages and disadvantages are discussed in order to identify digitization potential, implement it in the company, and develop customized data governance.The book will serve as a useful guide for interested newcomers as well as for experienced managers.

This practice-oriented guide comprehensively describes the basics of planning and implementing project management in logistics and supply chain management. It also presents a range of methods and tools for assessing project risks and monitoring projects. Containing ten detailed and practical examples involving Germany-based global players like Porsche, Würth, Continental and SME, the book shares valuable and well-founded insights into systematic project management. As such, it is chiefly intended for career starters, career changers and students in the field of logistics and supply chain management.

Why is the squaring of the circle, why is the division of angles with compass and ruler impossible? Why are there general solution formulas for polynomial equations of degree 2, 3 and 4, but not for degree 5 or higher?This textbook deals with such classical questions in an elementary way in the context of Galois theory. It thus provides a classical introduction and at the same time deals with applications. The point of view of a constructive mathematician is consistently adopted: To prove the existence of a mathematical object, an algorithmic construction of that object is always given. Some statements are therefore formulated somewhat more cautiously than is classically customary; some proofs are more elaborately conducted, but are clearer and more comprehensible. Abstract theories and definitions are derived from concrete problems and solutions and can thus be better understood and appreciated.The material in this volume can be covered in a one-semester lecture on algebra right at the beginning of mathematics studies and is equally suitable for first-year students at the Bachelor's level and for teachers.The central statements are already summarised and concisely presented within the text, so the reader is encouraged to pause and reflect and can repeat content in a targeted manner. In addition, there is a short summary at the end of each chapter, with which the essential arguments can be comprehended step by step, as well as numerous exercises with an increasing degree of difficulty.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

What is driving climate change? What impact does it have on the Earth's ecosystems, our environment, and us? What can I do? This book explains in a clear and understandable way the interrelationships, influencing factors and effects of the greatest challenge facing mankind: climate change.The team of authors presents over 100 aspects in clear language, each on a double-page spread. With impressive sketchnotes, professor and sketchnoter Katharina Theis-Bröhl illustrates and explains the sometimes simple, sometimes complicated issues always understandable. Because: Sketchnotes are not only beautiful to look at ¿ they are also an effective mnemonic, a structural tool and an aid to crystallize the essentials. Comprehensible accompanying texts by Cecilia Scorza and Harald Lesch round off each topic in an informative way. With this book, you can understand the causes of climate change, discover the physical connections, and recognize both local and global impacts. You will learn about the role our location in the solar system plays, the feedback processes involved in global warming, and what it means when the oceans acidify. And ultimately, the question will be asked: How much time do we have left to act? From the contents:How special is the Earth? ¿ Understanding the greenhouse effect ¿ The Earth's climate system ¿ The climate change ¿ Effects of climate change ¿ What can I do? ¿ A look ahead

How can we overcome crises and shape our common future?Since the beginning of the Corona pandemic, we have all been put to an immense test. This shows how humanity can successfully and constructively deal with such situations and make the best of them. And we learn that the future is not something that happens to us, but that we can actively and constructively shape it. The basic prerequisite for this is an attitude of openness, mutual helpfulness and hope. This non-fiction book vividly reports on the currently prevailing images of the future and the common longings as well as on people's capacity for hope and action. It reveals the power of desirable images of the future and of a collective hope as the opposite of general helplessness or of blind and naïve optimism. The central statements of this book are based on the experiences of thousands of people in more than ten countries who participated in the scientific study of the Hope Barometer in 2019 and 2020. In a unique way, this combines lived practice with the latest findings of social science futurology, positive psychology and pragmatic philosophy. Target groups:This book is for anyone who wants to look to the future with hope. It offers concrete answers to key questions and shows how crises can be overcome while shaping a better future for individuals and society as a whole. About the author:Dr. Andreas M. Krafft teaches at the University of St. Gallen and at the Free University of Berlin. As co-president of swissfuture, the Swiss Association for Futures Research, and as a board member of the Swiss Society for Positive Psychology, he leads the international research network of the Hope Barometer.

The textbooks ¿Solid State Theory" give an introduction to the methods, contents and results of modern solid state physics in two volumes. This first volume has the basic courses in theoretical physics as prerequisites, i.e. knowledge of classical mechanics, electrodynamics and, in particular, quantum mechanics and statistical physics is assumed. The formalism of second quantization (occupation number representation), which is needed for the treatment of many-body effects, is introduced and used in the book. The content of the first volume deals with the classical areas of solid state physics (phonons and electrons in the periodic potential, Bloch theorem, Hartree-Fock approximation, density functional theory, electron-phonon interaction). The first volume is already suitable for Bachelor students who want to go beyond the basic courses in theoretical physics and get already familiar with an application area of theoretical physics, e.g. for an elective subject "Theoretical (Solid State) Physics" or as a basis for a Bachelor thesis. Every solid-state physicist working experimentally should also be familiar with the theoretical methods covered in the first volume. The content of the first volume can therefore also be the basis for a module "Solid State Physics" in the Master program in Physics or, together with the content of the 2nd volume, for a module "Theoretical Solid State Physics" or "Advanced Theoretical Physics". The following second volume covers application areas such as superconductivity and magnetism to areas that are current research topics (e.g. quantum Hall effect, high-temperature superconductivity, low-dimensional structures).

Making something measurable means being able to control itSustainability is a term with a wealth of meanings and many possible misinterpretations. Yet sustainability can be a powerful and effective tool to guide our practical actions and simplify complicated decisions.Sustainability can save costs and stabilize any organization and company. It protects the climate and the environment and leads all people into a good future.The non-fiction book "Making Sustainability Measurable" is a practical guide on how methods and instruments of sustainability can be used successfully - be it in professional life or in private and voluntary engagement.The book not only provides the interested layperson with a comprehensive overview of the central aspects of sustainability management, it also offers practitioners important decision-making aids and tips for implementation. The easy-to-understand style conveys all the essential contents of the topic of sustainability even to newcomers. Whether you have previous knowledge or not - with the many immediately implementable "best practices", the book offers a lot of practical application possibilities. The appendices contain unrestricted tools from the author's practice for the introduction of successful sustainability management.