Books published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

The aim of this book is to help young scientists improve their oral and written communication skills and thus better sell their own results. This book is not a scientific textbook. It addresses the often forgotten question of how to present one's scientific results effectively and convincingly in talks and publications. In addition, this book provides background knowledge on the process of scientific publishing and scientific customs.The recommendations help to develop a good and effective work and communication style that will benefit you throughout your life and bring satisfaction in your work.Furthermore, concrete advice is given on how to write and successfully defend a dissertation and how to take the first steps in career planning.

Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother¿s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:What ¿secret¿ rules of giving and receiving do we follow?What messages do we send with our gifts?How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother¿s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: · What ¿secret¿ rules of giving and receiving do we follow? · What messages do we send with our gifts? · How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? · What mistakes should we avoid when giving gifts in romantic relationships? · When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.What mistakes should we avoid when giving gifts in romantic relationships?When is a monetary gift appropriate and when is it not?The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors such as Paul Auster, Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving.The AuthorProf. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.

Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. Content producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.The book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects.This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

This workbook takes you through the successful work Harris, Textbook of Quantitative Analysis and is designed primarily for self-study. In five parts, the lecture content of analytical chemistry is summarized and explained using selected examples. Basic concepts of analytical chemistry are presented as well as the principle and various techniques of dimensional analysis and chromatography. UV/VIS, infrared and Raman spectroscopy are used to explain the investigation of molecularly present compounds, and selected techniques of atomic spectroscopy conclude the introduction to the fundamentals of analysis. The textbook's essential sections and illustrations are repeatedly referred to, which facilitates independent learning of the fundamentals of analytical chemistry.Easy to read, the book introduces the fundamentals and key techniques of analytical chemistry; it is aimed at undergraduate students of chemistry or related science subjects. It repeatedly refers back to the basics familiar from courses in general chemistry, so that the connections between what is already known and what is new become immediately apparent. Learning with this workbook has been tested in a distance learning chemistry course and facilitates preparation for module examinations in analytical chemistry.This book is a translation of the original German 1st edition Analytische Chemie I by Ulf Ritgen, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

This book provides compact and well-founded moderation skills for all those who want to successfully lead meetings, workshops or project rounds. Where this succeeds, communication processes in groups will lead to goal-oriented, effective and efficient results - whether virtually or in presence.The author systematically shows how the exchange of information in such discussion groups can be cleverly thought out, dynamically accompanied and effectively controlled. With goal-oriented questions, methodical impulses and different formats of participation, it is possible to solve problems together in the group, to clarify conflicts, to develop sustainable ideas and to make good decisions.At the end of such events, there is added value for everyone: satisfied participants, sustainable results and a cooperative meeting culture, which form the basis for lasting corporate success. "An enrichment despite the multitude of books on the subject." Dr. Joachim Freimuth, ZOE, 01/2019. "This practical book provides a timely handout for the many challenges facing dynamic facilitation." Prof. Kai Beiderwellen, Mannheim University of Applied Sciences "The book is an invitation to deepen and reflexively develop one's own role." Dr. Wolfgang Widulle, Socialnet.de New in the second edition: chapters on virtual facilitation, collaborative learning and tried and tested structural aids, templates, checklists and project outlines as downloads.

When having coffee with your family, you are offered energized water. On Twitter you discuss with vaccination opponents. The WhatsApp kitagroup discusses zodiac signs, the pharmacy sells you globules, the neighbor proselytizes for her guru, and the news is once again about demonstrations by right-wing extremists.Everywhere you encounter conspiracy myths, superstition, esotericism, pseudoscience and Co. and you want to respond to them - while remaining as factual as possible, clarify your position, provide facts, but also not unnecessarily provoke or overload. In addition, you do not want to hurt your counterpart, but to encourage him to rethink. But how do you do that?If you are asking yourself this question, read "Fact and Prejudice". Understand why we are driven by emotions and most information bounces off us. Read experiences and tips from interviews with professional (science) communicators. Then follow different people through their own rethinking processes: What convinces an alternative medicine practitioner to leave non-evidence-based medicine behind? What was the deciding factor for a former vaccination opponent to have her children vaccinated after all? What helps members of appropriative organizations to get out? What moves a celebrated medium to break away from esotericism?This book is for anyone who worries about or doesn't know how to communicate with people who have irrational worldviews - whether it's with family, friends, anonymously on the Internet, or at work. The authors give concrete tips on discussions and situations and also help to decide when it is important to engage and when it is better to withdraw.

"Can science be funny?" takes a close look at an element of modern science communication that is as innovative as it is promising for the future: comedy!Readers are guided through vividly presented academic theory as well as exciting hands-on and best practice examples from renowned practitioners and cabaret artists:- What do sheep's cheese and car tires have in common?- Can laughter break down walls?- How does "Die Anstalt" work?- How does magic create knowledge?- Is there humor in museums?- When a Dalmatian comes to the cash register- Three steps to humor- Serving suggestion for the Holy Spirit- dictatorship of stupidity- And much more!But it's not all just funny. Comedy can also take away some of the biting sharpness of criticism, making it digestible, even palatable, for the addressees."Can Science Be Funny?" navigates between criticism and cabaret, tackling comedy in various guises from different perspectives.22 contributions show how the results of science, research and technology can be brought to the general public in new ways. In particular, they also demonstrate how humour can be used as a critical and questioning force - valuable for all types of communication and helpful so that they come across more shrewdly in the future.

This book shows concrete techniques and exercises of psychological pain management, with which it is possible to reduce pain permanently. It is aimed at all pain patients who want to actively manage pain and at all therapists and doctors who want to support their patients in this.

High-resolution spectroscopic data of paramagnetic diatomic molecules are presented in data sheets.