Books published by Thinkaha

There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important-and easier-than ever. What is your organization's Return on Relationship?Written by a leading social media marketing strategist, Ted Rubin takes you through how the value of your relationships will accrue tenfold over time; how just connecting with followers/future advocates online isn't enough-it's engagement that's key; and how to not just be social on social media but to socialize your way to successful Return on Relationship.The 140 insightful ahas in Ted Rubin on ROR #RonR on creating and maintaining relationships are not only helpful tidbits for businesses and entrepreneurs, but they remind us why connecting with other human beings is such a vital element to everyday life. Learn the importance of utilizing social media for your brand, and remind yourself how "just being nice" and smiling can influence others.Ted Rubin on ROR #RonR is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Ted's quotes on twitter, Facebook, LinkedIn, and Google+.

In his book Coffee Crazy, Robert Galinsky captures the communal nature of what grabbing a cup of coffee means. Crowdsourced from the mindset of an entire rabid fanbase, Galinsky encapsulates the passion of generations of coffee lovers in a single cup-sized book that can be enjoyed with a cuppa of your favorite blend. Coffee Crazy taps into the current zeitgeist and excitement associated with social media and the coffee frenzy that has fueled global coffee culture. From families, foodies, entrepreneurs, celebrities, corporate executives, to thought leaders, this book explores the millions of personalities inspired by caffeine and crema to dream about the next big idea in corporate break rooms, cafes, restaurants, or home dining rooms. It shows that coffee can be a medium for powerful positive social interactions and aspirations, and a magnificent and intimate way to connect and relate to others. Coffee Crazy is part inspirational reading, part anecdotal literature that can act as great coffee conversation, and part casual humor or coffee talk that is designed towards personal growth. It is also a book that you won't put down until you've read every last word... Good to the last drop! Robert Galinsky's book shows just how big coffee has become in modern culture. It is a passionate response from coffee lovers as well as the coffee industry, as they rally around their beloved beverage. It is a book you can read over and over, and still find something new and insightful every time. Buy someone a cup of coffee (and Coffee Crazy) and connect with them today!Whether you're looking to expand your horizons about coffee, deepen your appreciation for the historical beverage, or understand how coffee can be that one element that brings people together, Coffee Crazy is the right book for coffee lovers and coffee enthusiasts. Coffee Crazy is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Raising a child is a tough job. While there are no immediate qualifications to being a good parent, parenthood is one of the most difficult jobs anyone can take. Despite a growing number of parenting manuals and child psychology books, proper parenting techniques are as fast-changing as the times we live in.#POWER KIDS tweet Book01: Raising Independent, Conscientious, Well-Adjusted, Responsible Young Adults aims to teach parents how to turn their kids into Power Kids - successful young adults who are motivated, self-confident, and independent. It combines practical parenting practices with groundbreaking child behavior insights.#POWER KIDS tweet recognizes that successful young adults are defined during their formative years, using a mix of "tough love" and measured, yet thoughtful, compassion.The book aims to teach parents how to enable their children. It outlines various ideas on how children can learn the value of money, make independent decisions, and face seemingly insurmountable adversity on their own. More importantly, the book does this in a way that is practical and convenient for real-world parents.#POWER KIDS tweet provides 140 bite-sized nuggets of wisdom written specifically for on-the-go parents. It is a handy collection of tips designed to inspire and motivate parents to raise their child in an environment of positivity and empowerment, while giving parents the opportunity to think of ahas of their own. #POWER KIDS tweet was written to be concise, efficient, yet still incredibly effective. It provides the richness of a full-fledged parenting book without the long hours of reading.Written by power couple Rudy Mui and Shirley Woo, #POWER KIDS tweet combines their collective experience as parents, entrepreneurs, and educators in one easy-to-read yet highly insightful package.While the book was written for parents of any age, #POWER KIDS tweet is a perfect learning companion for legal guardians, educators, guidance counselors, and child psychologists looking for better ways to arm their children or students with the proper skills to face our increasingly competitive world.#POWER KIDS tweet provides readers the tools they need to give children power - the power to define their own fate, discover their own person, and seek success born out of their own decisions. #POWER KIDS tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (ahas).

We live in a world that is constantly trying to get our attention, thus making it ever so difficult to stay in the present moment. Studies show that 83 percent of us are stressed out and unable to cope with the surrounding world. Many companies today are beginning to understand that a mindful workplace is a productive workplace. The reason you can't be mindful is because there's so much going on in your brain. All it takes is allowing yourself to slow down, to become aware of your surroundings, and to be present in the moment. Mindfulness means knowing how to be at peace with yourself and seeking out the silence within you. When you do that, a new world opens up. This book will teach you why living in the "now" allows you to get ahead in life and be successful. Daniel Gutierrez reveals some of the most empowering ways to live mindfully, let go of fear, and follow your heart.Daniel Gutierrez on Mindfulness is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share Daniel's quotes on Twitter, Facebook, LinkedIn, and Google+.

Moving to college can be exciting, yet daunting. High school seniors leaving their childhood homes and heading to college receive lots of advice--from parents, siblings, counselors, and, of course, online. Even so, the guidance they will find in '#MOVING OUT tweet' presents unique value. That's because this new book represents the collective firsthand experience of four college students with rich and diverse experiences and with genuine intent to help out young people taking their first steps away from home.The authors--Santa Clara University students Gabrielle Jasinski, Eliza Lamson, Elizabeth Wassmann, and Hannah Miller--understand and respect the all-too-common dilemmas of college freshmen. How do I cook? What do I cook? Who will do my laundry? Where do I go when I just need a hug? Addressing these basics first, the authors then move on to provide guidance that goes beyond the essentials and actually focus on enriching and adding breadth to the college experience. Young college students themselves, the authors know that the unknown can be frightening. No matter how excited students might be to move to college, it is totally understandable to feel a tinge of nerves. And students are not the only ones feeling nervous; parents feel anxiety, too. It is clear that the authors understand this, because they address parental concerns with skill and empathy. '#MOVING OUT tweet' follows a six-step progression, starting with the pre-move period (typically the senior year of high school) to the long-term--the four years of college and beyond. Written in the easy-to-absorb tweet format, the book will help students to familiarize themselves with many aspects of this new world away from home. Parents too will find immediate value in this book, as it helps their children make a smoother, easier transition to college life. Ultimately, this book will work as a support system for students during and after the big move and will provide answers to the questions that come up during this time of intense change and excitement. '#MOVING OUT tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployedFor those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty.As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college.The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Virtually everybody, no matter how self-assured, internally motivated, or confident, hits a few rough patches in life. We all know that when we hit a rough spot we could do with a little extra nudge. That nudge may come from family, a caring co-worker, or a special friend. But equally likely, the prod or push can come from reading an inspiring, empathetic book that shows you how to find your way again.Author Jarie Bolander's #ENDURANCE tweet is just that kind of book. Jarie wrote it for all of us for when we need a little nudge to keep reaching our goals. Most of us do not look for a book that helps us set our goals--we already have those in mind. What we look for is help getting over the hump; overcoming the inertia that sets in and keeps us from taking the first step and making it all the way towards our goals.Jarie knows first-hand about the struggle to get going and keep going. With the true passion and grit of an endurance athlete, he has completed more than a dozen triathlons. He knows that the key to achievement is to "out-endure" everybody else. Jarie firmly believes that most of us can, with the right mindset and determination, pull through with winning colors. #ENDURANCE tweet shows the way. With bite-sized wisdom that we can immediately implement, Jarie walks us through breaking down the initial barriers, determining and then pushing our limits, performing at a high level throughout, pushing extra hard as we draw close to the finish line and even, if required, picking ourselves up and starting all over again.#ENDURANCE tweet inspires its readers to endure through their challenges and succeed. Jarie helps us realize that the secret to success is to endure until you can't endure anymore. This wonderful new book teaches readers to be motivated to fix firmly on their goals and build the confidence to achieve them.#ENDURANCE tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).

The speed of data collection, an increase in the volume and complexity of data, the pressure to be innovative and adaptable, and the need to learn and share across geographic and corporate boundaries are just a few of the factors that make managing knowledge central to any organization¿s success today. Knowledge creates the capacity for effective action, and making that knowledge flow in a way that supports organizational learning is a key component, perhaps the most vital asset, for a learning organization. Knowledge management (KM) as a discipline is often misunderstood. To help illuminate this field, KM expert, Michael Prevou, and corporate veteran, Mitchell Levy, condense input from top KM practitioners to provide the best practice advice that will help today¿s corporate leader understand KM in a clear, structured, and relevant manner. Cutting straight through the confusion, this hard-hitting book provides just what you need to know to understand what KM is and is not, why it is important, how to design your KM strategy, and get started with your organization¿s KM program. Michael is one of the most innovative and experienced knowledge management practitioners in the country. In #SUCCESSFUL CORPORATE LEARNING tweet Book05: Everything You Need to Know about Knowledge Management in Practice in 140 Characters or Less, he draws on that unique experience to bring you the most relevant and cutting-edge developments in the field. While working with the U.S. Army, he co-founded the Army¿s lead agency on knowledge management and established and grew a nested network of over 60 communities. These communities have grown to over 250,000 active members and have saved the military time, money, and lives. His unique experiences implementing real KM in action along with his background in educational psychology partner for a powerful combination of expertise that can help any company implement a successful KM program targeted to their specific needs. In this book, he teams up with Mitchell to show that KM should be a deliberate and continuous strategy to get the right knowledge to the right people at the right time, helping people share and put knowledge into action in ways that visibly improve individual and organizational performance. #SUCCESSFUL CORPORATE LEARNING tweet Book05: Everything You Need to Know about Knowledge Management in Practice in 140 Characters or Less is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

CPA Brad Beckstead has multiple perspectives and insights into corporate governance from both private and public entity perspectives. As a CPA and SOX consultant specializing in smaller company audits and SEC compliance, he knows how important it is for auditors and regulators to have clear and uncompromising views into a company's internal control system. At the same time, he understands how difficult-and tricky-it can be for smaller companies to remain in constant compliance, especially within the shifting sands of bureaucracy and regulation. Brad is also keenly aware of the fact that hyper-regulation impacts a company's ability to keep its eye on the bottom line, and can occasionally put the corporate entity itself into jeopardy. In #CORPORATE GOVERNANCE tweet, Brad condenses all of his professional experience and expertise into wisdom that can be deployed by smaller companies today. In simple language that even a layman can assimilate and appreciate, coupled with the quick-to-action tweet format, Brad explains what corporate governance means and how to effectively implement it for the benefit of the organization. He covers the design, implementation, and testing of a system of internal controls that will work for both private and public entities over both short and long term periods of time. He explains how corporate compliance impacts senior executives, shareholders, managers, customers, and other stakeholders such as the community, vendors, and contractors. The author's broad and deep knowledge and first-hand experience speak clearly to readers of his slim yet handy volume. The reader comes away with a lucid understanding of how corporate governance and effective systems of internal controls must be deployed in order to protect the best interests of the company and its stakeholders. #CORPORATE GOVERNANCE tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Not so very long ago, corporate careers were defined by geography and stayed pretty much local. A manager worked with customers, vendors and employees in the vicinity, usually within driving distance, and certainly within her or his cultural and time zones. No longer. Virtually any middle manager you talk to today has worked across cultures and geographies with multicultural and global teams.As a result of this shift, almost every organization today is experiencing a massive cultural transformation. The accompanying challenges have exponentially complicated the role of the corporate manager and the manner in which an enterprise is steered. The current economic instability, natural events (including calamities), an overhaul in the way we deploy and interact with technology, and increasing cultural diversity have all further strengthened the need for skills in cultural agility and cross cultural communication. Today''s business, with its global perspective, requires insights and creativity in discovering and implementing new strategies in order to facilitate innovative change management processes. Cultural transformation can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.Testimonials for Lamson Consulting, the enterprise that author Melissa Lamson heads and drives, have poured forth for years. The organization has been praised for "...tremendous help in our global expansion..." or for invaluable "contribution for...global strategy." Now Melissa''s keen understanding and grip of cross cultural issues and communication come to you in the eminently actionable and accessible tweet format with her newest book, #CULTURAL TRANSFORMATION tweet. The book is a compilation of cutting-edge advice from Melissa and from other equally talented global business leaders skilled in cultural communication, cultural agility, and change management. If you are responsible for leading cultural transformation in your company or have ever been called upon to steer a team through a change process, particularly a trans-cultural shift, then this book is necessary, and maybe even vital, to your success.#CULTURAL TRANSFORMATION tweet is part of the THiNKaha series whose 112-page books contain 140 well thought-out quotes (tweets/ahas).

The phrase communities of practice is relatively new; the concept and its utility is not. Simply put, a community of practice is a learning community. When people realize that they can benefit from sharing their knowledge, experience and insights with like-minded and similarly-motivated people, the seed for a community of practice gets planted. E-learning communities, continuing education groups, cooperative education groups and apprenticeship programs are all, in some form or fashion, communities of practice.In a few rare instances, a community of practice will build and nurture itself, with little apparent or active management. Much more common is the case whereby a community of practice needs conscious and thoughtful input to be conceived, nurtured and brought to flourish. When a community of practice is implemented correctly, it becomes a powerful and enabling tool for improving productivity, encouraging professional development and creating a culture of continuous learning in an organization.Expert knowledge disseminators and learning facilitators, two communities experts--Mike Hower and Michael Prevou--work with corporate learning expert Mitchell Levy to show you, in their very actionable new book, how to get a community of practice initiative off the ground and drive adoption in your organization. In their last several years of work in this pathbreaking area, both authors have repeatedly been asked how to get a community defined, how to measure its value and how to keep a valuable community successful. Their book is a direct result of such questioning; indeed the authors demonstrate how communities of practice are the killer app of knowledge management. This is a practical and implementable volume that provides vital tips for knowledge leaders, managers and facilitators who support these communities in such a way that they make a positive contribution to creating and sharing organizational knowledge--a contribution that engages people and leads to a competitive advantage in today's business environment.#SUCCESSFUL CORPORATE LEARNING tweet Book07 is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better.Kiruba Shankar and Mitchell Levy are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you #CROWDSOURCING tweet Book01, in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd.Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles. Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing. And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead.#CROWDSOURCING tweet Book01 is the book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd.#CROWDSOURCING tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

If you're a middle or top level manager, you're countering risk and balancing risks against rewards with every management decision you make. Of course, how you weigh that risk and the decisions you make are a function of many factors: your organization's culture, your coworkers' input and your personal management style. So here's a cheering thought: If you tend to nudge thoughts of risk under the carpet, or are not quite sure of whether you are weighing risks accurately, you are not alone.In #RISK MANAGEMENT tweet, veteran corporate professionals Cinda Voegtli and Laura Erkeneff begin by citing the old maxim:What you don't know can't hurt you. Then they immediately proceed to debunk it, showing how it is singularly inapplicable to business, just as it is probably not applicable to life. What you don't know or choose to ignore can gnaw away at efficiency, quickly bloat project scopes and budgets, and ruin any chance of profit. Pressures mount as the risks grow in a project. Relationships become strained. The work environment deteriorates and all stakeholders, including you personally, stand to lose. When a project goes astray, it is no longer fun to work on.#RISK MANAGEMENT tweet was written for today's time-crunched managers. The authors' goal was to give managers an easy guide to handling risk, thereby enhancing their performance at work. This quick and handy title is not meant to be treated as the holy grail or the final word on risk management, but rather as an introduction or refresher on how to determine risk and practice risk management in your everyday work habits. For example, using the light-hearted analogy of gators in a swamp, the authors caution you: Knowing how big the gator in the water is will allow you to buy a strong enough rope to secure him once he is out of the water.The authors' commonsense wisdom and their deep corporate experience come together to bring you this slim little volume written in the actionable tweet format, so that you learn to quickly assess and quantify risk, improving the quality of your work environment and diminishing stress in your daily life. #RISK MANAGEMENT tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

You're the boss. Not merely of a section or a team or a department but of the whole business. You have people whose jobs depend on you. To get here, you've probably had the opportunity to learn from some of the best books out there, including Michael Horton's bestselling Scrappy General Management.But in the harried, routinely-chaotic world you navigate now, a world in which you often have many balls up in the air, you find you no longer have the luxury of sitting down and reading management books (or any books!) cover to cover, no matter how relevant those books may be to your situation or how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Simply put, your biggest constraint is neither budget nor resources, but time. Michael wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can benefit from today's best management wisdom when you have only minimal time. For example, here's a situation that may sound familiar--you routinely receive marketing intelligence and need to, consciously or subconsciously, validate it or assign some weight to it. Here's a tweet from the book that brings it into immediate focus: Golden rules of marketing intelligence: gossip, if from one source; worthy, if from two sources; data, if from three sources.How about that tough one you encounter all the time...hiring decisions? How do you build and retain a dynamic and productive workforce? Michael provides this guiding tweet: If a team is diverse in many dimensions--age, gender, culture, education, and beliefs--it has access to a broader range of ideas and abilities.When you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull #SCRAPPY GENERAL MANAGEMENT tweet out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.#SCRAPPY GENERAL MANAGEMENT tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Like all bright, academically-talented young people, Christine Ruff expected to find her dream job right out of college. She graduated with honors and right away found a biology research lab that was a perfect fit. But when the lab's funding was slashed, and Christine got laid off, she realized that the downturn had come home.Christine's natural inclination being to always land on her feet, she saw an opportunity that others may have missed--for learning life lessons from the rigorous, challenging and often frustrating job search that followed. With diligence and attention to detail, she assiduously gathered the wisdom she picked up along the way. And now, with her mother, LinkedIn Diva Lori Ruff, she brings it to you in #ENTRY LEVEL tweet Book02.This book is a refreshing combination of Christine's fresh perspective and Lori's corporate and life experience. Written in the very readable tweet format, the authors bring you timely and effective tips to help you make a successful transition from university to the professional virtual world. Where else, for example, would you be cautioned, 'Don't get involved in every activity at once. Pace yourself so you learn well and do a good job with each opportunity.' Or, 'Take a little time to prepare for the next opportunity rather than being too comfortable with where you are.'Christine and Lori bring you practical advice on highlighting your experience and education, engaging professionals in the online business community and finding and benefiting from peers and mentors. In addition to tips on building and maintaining a professional online presence, you will learn to build credibility as an adult and a professional in the social media world. With #ENTRY LEVEL tweet Book02, no matter what tomorrow's economic scenario may hold, you can step out with confidence into your chosen professional world.'#ENTRYLEVELtweet Book02' is part of the THINKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas)

If you''re in management, you are almost certainly making presentations routinely. It''s easy, but incorrect, to think of your presentation as a bunch of bulleted lists in Powerpoint slides. Technical managers, in particular, are notorious for conceiving of their presentations in this way. The truth is that every presentation you create and deliver is an opportunity for you to communicate your message, persuade your audience and get the action you require as a response. So how do you go about creating presentations that accomplish this?Communication expert Wayne Turmel talked to technical managers at the engineering giant Cisco, where hundreds of presentations are made every day. Presenters at Cisco have to make sure their presentations get heard above the noise. They must get their points across clearly and succinctly while persuading their audiences to take desired courses of action.In #PRESENTATION tweet Book01, Wayne distills for you the best of the best presentation tips, painstakingly gathered from expert presenters across Cisco. He presents the tips in the ever-popular tweet format, allowing you to absorb the wisdom readily and put it directly into action. You will learn to fine-tune your presentation to its key points, deliver it with authority and style, create and present webinars, and more. From how to speak to engineers, to presenting webcasts that keep your audience attentive, Wayne brings you practical, solid advice from people who sell, persuade and teach successfully every single day.If your work requires you to present effectively in a business situation, whether to a technical or a non-technical audience, #PRESENTATION tweet Book01 contains gathered wisdom to ensure that your next presentation gets you the attention and results you want.#PRESENTATION tweet Book01 is part of the THINKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

PR has always been demanding. With expectations of lightning-fast responses, today''s consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It''s very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit?In #SOCIAL MEDIA PR tweet Book01 Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company''s PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog.With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don''t necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet''s tweets demonstrate the value that can be communicated in small packages. For example, she knows that it''s very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn''t about the tools.The tips and guidelines in #SOCIAL MEDIA PR tweet Book01 will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts'' book at hand, you can confidently harness the power of social media for your PR messaging.#SOCIAL MEDIA PR tweet Book01 is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).