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In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted
West Wales 1843: Daughters of Rebecca are marching, breaking down toll gates that circle Carmarthen. Cantankerous veteran, Thomas Lewis, is tormented by nightmares of the wars against the French in Spain and the Low Countries nearly thirty years earlier. The Welsh countryside is in turmoil; livelihoods destroyed by unfair tithes and taxes. The workhouse provides a starvation diet for the "e;deserving poor"e;. The people's fight for fair-handed justice has begun. In the Newport uprising three years earlier protesters were gaoled, transported and shot by a government afraid Wales might follow the path of revolution, like France. Carpenter's apprentice, clever but cautious Will, grapples with resentment that he will not inherit the family farm. Will's jealousy increases when his handsome, radical older brother falls in love with his best friend, Ellen. Could telling Will the story of his campaigns and battles with the 44th East Essex Regiment help Thomas find peace?What will become of Will and his family?
Ritchie's life is shadowed by the death of his wife, Cat, in a car accident twenty-two years previously. He was the driver. He loves his children - Nic, who is bi-polar and often impulsive, and Jack. Both are active in the campaign to welcome asylum-seekers and refugees to Britain. His life comes to a crisis as he realises how much his children despise his trade in advertising and how much the loss of Cat still means to them all. Ritchie abandons his career but achieves new success in driving Britain's treatment of refugees up the political agenda. This earns him the respect of his children but brings him to the attention of Makepeace, the populist Home Secretary. Nic, his daughter, strives to show she can overcome her disorder. She infiltrates a people-trafficking gang but is arrested as a criminal. Makepeace uses this to blackmail Ritchie to help him in his political schemes. Ritchie is horrified to discover that his task is to sell the reintroduction of forced labour, modern slavery, to the public. As a result he is once again rejected by his children.Ritchie has reached rock bottom. He is desolate but believes he can outsmart Makepeace. Blood Ties shows how he finally resolves the situation, embraces the causes his children hold dear and reunites his family.
Father John is the parish priest of Our Lady of Sorrows in Westonville, but when the ordered tranquillity of his life is shattered by a stranger walking into the confessional on Ash Wednesday, he finds himself on a Lenten journey of increasing dread and horror. And when he is confronted with memories of his historic abuse, John discovers that what he thought to be forgiven and forgotten still lurks deep in his memory.A pattern of murders unveils terrifying associations between the stranger's appearances, John's own past, and the murders. Could the stranger be the cardinal who abused him during his time in Rome, and who is rumoured to have died in the 9/11 attacks? Is he a ghost emanating from the same world as Sarah, the ghost of a little girl whose benign appearances are a protective presence in John's life? Or is the man in the confessional not really dead? Through the increasing traumas of Lent, John struggles with the temptations and fears that begin to assail him wherever he turns.The Good Priest is a story of faith and doubt, of real and imagined hauntings, of the epic dramas that lurk beneath the surface of an ordinary Catholic parish, and of the devastating power of violence and terror to rip apart relationships, friendships and loyalties. At once a thriller and a theological exploration, the book takes the reader into a world of altered realities where nothing is quite what it seems...
How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.
How To Make Millions Without a Degree is an inspirational guide aimed at those who dream of success, but don't believe the academic treadmill is the best way to achieve their goals. Written by one of the UK's most successful entrepreneurs, Simon Dolan, who made headlines in 2010 for becoming the UK's first Twitter Dragon, How To Make Millions Without a Degree plots Simon's own journey to building a GBP65million empire and is a practical guide for how you could do the same...without a degree!
Bewitched by Burma gives a rare insight into Myanmar's remarkable past. Based on largely unpublished letters and diaries written during the first half of the twentieth century, it paints an intimate picture of everyday life in pre-independence Burma. Spanning fifty years from the days of the British Raj to the granting of full independence after the Japanese conflict, it tells a vivid and often humorous tale of the challenges of life in Burma faced by Anglican missionaries. Setting out on the five-week sea passage to Burma, these men and women left comfortable but boring lives in Edwardian Britain in search of adventure. Their task was to preach Christianity in a Buddhist land about which they knew little. Once there, they rapidly fell in love with the country, its rich culture and warm people, whom they grew to respect deeply. From descriptions of tea on the lawn with the Viceroy to daily struggles with insects, illness and climate, and adventures with bullock carts and early motor cars, their letters home contain fascinating vignettes of a long-extinct colonial way of life alongside a daily life in Burma which is largely unchanged today. Author and narrator Anne starts the book with stories of the myths and legends lying behind the country's past, and recounts many memories from her childhood in Burma. She also gives a key insight into its politics, history and geography, and reproduces a vivid first-hand account of the devastating trek from Burma to India to escape the Japanese occupation, written in the mid-1940s. Her husband shared her interest in Burma, having served there in the Indian army, and some of his memories are included. As Aung San Suu Kyi takes her rightful seat in parliament and Myanmar re-emerges onto the world stage after many decades of exclusion, Bewitched by Burma gives a unique insight into the country's complex past. The book will appeal equally to today's travellers and business people, to families of servicemen who served there, and to those interested in the early life of the church - and even in the introduction of Girlguiding.
Tuscany is a dream place. It's the kind of place where people go to escape from somewhere or something else. That's what I did too. I was expecting sunsets over the hills, olive groves and friendly farmers. What I got was something else. This is my story. Twenty years in Tuscany and it's true and real. Let me share my dream with you. Anna Lord moved to Tuscany hoping it would be the safe place she dreamed of, where she could nurture her children and help them mature in the heart of the Mediterranean. Life turned out to be somewhat different and in Welcome to the Tuscan Dream she strips back the years to show how sometimes our perceptions can be wildly different from reality. Italy 2014. A country in despair. Massive unemployment, an unelected government, a total lack of hope. An ancient heritage of cuisine, history, crafts, landscapes, arts, music and scientific and historical knowledge is being systematically destroyed. Like all of the other Mediterranean countries of the Euro zone strangled with debt, town halls can no longer afford to feed the poor, many can no longer pay for essential items, including dentist treatment, school meals, basic necessities and rent. The distance between the rich and poor is so great that they might as well live in separate universes. Land has been abandoned as it is too expensive to farm; gone are the sheep and shepherds. In many places, fruit rots on the trees. In the towns and villages, bars, shops and restaurants have closed. There is no point in staying open when taxation exceeds profit. But it hasn't always been like this. Twenty years ago there was still hope. People still thought of having babies. Welcome to the Tuscan Dream is Anna Lord's shocking eyewitness account of how a prosperous nation turned into a disaster. This book will appeal to readers of international politics and European government.