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How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands.
He And I is a collection of 16 poems or word pictures catching pivotal moments that tell the story, from traumatic birth to current times, of life with a disabled child and then young adult. These poems are fearless in sharing the love, the warmth and frequent humour with unflinching honesty.
The world boasts myriad teas, most of them lying undiscovered by Western cultures still rooted in the view that tea comes from a tissue bag at breakfast or 4pm. The World Tea Encyclopedia aims to shed light on this wealth of variety and to debunk the snobbishness and doctrine that can scare off newcomers from the joys of tea connoisseurship.
With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It's garnered 5-star reviews and wide-ranging endorsements - from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones
Sons of Tubal-Cain is a comprehensive history of the evolution of Artificers in the Royal Navy from the introduction of the Engine Room Artificer in 1868 right through to the last class of Artificers, to Pass Out from HMS Sultan in 2010.
St Mary's is a vibrant London church on the northern edge of Primrose Hill. It is widely known for its fine liturgy and music in the Anglican tradition, its affirmation of women's ministry, and its pioneering youthwork and social outreach.
A major history of British music, especially folk music, based around the life of iconic sound engineer Bill Leader. Based on extensive and exclusive interviews conducted over ten years with Bill and other major players. Each volume in this series is illustrated with rare, often unpublished images and original artwork by Peter Seal.
In his new book, Brian Anderson explores the life of the neglected Victorian gay icon Edward Carpenter. Using a large number of previously unpublished letters to his lovers, friends and fellow socialists
'The Hollies: Riding The Carousel' is the first full biography of the British music legends. This extensive project, researched in detail, covers the story from their early 1960s formation, playing the small clubs and coffee houses in and around Manchester, right up to the current day.
Louise tells the story of how a near fatal pneumonia as an NHS GP and mother of two transformed her lifeand way of thinking about health. In this personal narrative of how she 'had it all' and then nearly lost it,she explains how she sought even better health after her recovery.
This is a "Self-help workbook" providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. For persons working with, or exploring the potentials of a redefined role of NGOs in the scheme of things, it contains a reference framework with clarifying materials.
Whether you make up part of the 1000% increase in football agents since 2001 or simply have an interest in sport and business, How to Become a Football Agent: The Guide can give you the opportunity and the skills for a successful career in the exhilarating game of football or indeed any client based business.
Successful Key Account Management is the culmination of David Hughes' nearly forty years of experience in a B2B (business to business) sales environment. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date.
AspergerWorld is a fascinating, part-autobiographical book written by Joely Williams, a young woman with Asperger's syndrome. It aims to inspire and empower those on the autistic spectrum, and teach them the joy of self-acceptance.
Did you know that the fairy folk of the Channel Islands are just as active today as they have ever been? Each island has its own witch and colony of fairy men, similar to pixies who are called pouques.
With the opening of the V & A Museum of Design and redevelopment of the waterfront area, Dundee is a city looking confidently to the future but there is also an interesting past just waiting to be rediscovered. Rediscovered Dundee is an anthology of stories from that past.
The Music of Freedom is meticulously researched and set in wartime Poland, Austria and occupied France. Seen through the eye of a sensitive music student, the adventure spins relentlessly from one catastrophic event to another.
Everyone has heard of St Helena, but nobody knows much about it, which suits most of its inhabitants just fine. It does not suit its remote rulers in London, who think that it costs too much and ideally should be made to earn money for them.
Colour is powerful, it can alter a space, enhance a particular mood and excite the senses. Purchasing choices are made within seconds, driven by colour alone. The correct colour palette will support self development and well being in the individual, create a sanctuary and harmony in the home and drive productivity and success in business.
The first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages - from tree to cup and from vine to glass.
The Dictionary of British Housebuilders comprises 141 individual company histories of housebuilding firms spanning the whole of the twentieth century. These histories provide a fascinating outlook on housebuilding in the UK.
Shares long-distance cycling adventures in this highly entertaining and personal story.
Annie's father left the family home when she was a teenager leaving Annie feeling abandoned and unwanted. As a result she spurns any opportunity for love and resists change to her safe and ordered life. At the same time she remains fearful that she could end up like her increasingly embittered mother.
A small girl's fascination with a battered old box of letters and photographs from a pioneer family in Queensland leads to the discovery of a tale of industrial unrest in the mining communities of County Durham in the 1880s.