Books published by Vernon Press

A point of departure for this book is the paradox between the seemingly limitless promise modern web technologies hold for enhanced political communication and their limited actual contribution. Empirical evidence indicates that neither citizens nor political parties are taking full advantage of online platforms to advance political participation. This is particularly evident when considering the websites of political parties, which have taken on two main functions: i) Disseminating information to citizens and journalists about the history, structure, programme and activities of the party; ii) Monitoring citizens' opinions in regard to different political questions and policy proposals that are under discussion. Despite the integration of websites into political parties' "permanent campaigns" (Blumenthal), television continues to be seen as the core medium in political communication and one-way and top-down communication strategies still prevail. In other words, it is still "business as usual." This book questions whether Web 2.0 could help enhance citizens' political participation. It offers a critical examination of the current state of the art from diverse perspectives, highlights persisting gaps in our knowledge and identifies a promising stream of further research. The ambition is to stimulate debate around the party-citizen "participation mismatch" and the role and place of modern web technologies in this setting. Each of the included chapters provide valuable explorations of the ways in which political parties motivate, make use of and are shaped by citizen participation in the Web 2.0 era. Diverse perspectives are employed, drawing examples from several European political systems and offering analytical insights at both the individual/micro level and at broader, macro or inter-societal systems level. Taken together, they offer a balanced and thought-provoking account of the political participation gap, its causes and consequences for political communication and democratic politics, as well as pointing the way to new forms of contemporary political participation.

Within current political, social, and ethical debates - both in academia and society - activism and how individuals should approach issues facing nonhuman animals, have become increasingly important, 'hot' issues. Individuals, groups, advocacy agencies, and governments have all espoused competing ideas for how we should approach nonhuman use and exploitation. Ought we proceed through liberation? Abolition? Segregation? Integration? As nonhuman liberation, welfare, and rights' groups increasingly interconnect and identify with other 'social justice movements', resolutions to these questions have become increasingly entangled with questions of what justice and our ethical commitments demand on this issue, and the topic has become increasingly significant and divisive.The book considers how this question, and contemporary issues facing nonhumans (such as experimentation, hunting, and factory farming) should be answered by drawing on both theory and practice in order to provide grounded, yet actionable, ways forward.Indicatively, the book covers topics such as:- The intersection between interspecies ethics and the ethics of war and self-defence- Nonhuman animals as political subjects and acting agents- Whether we should intervene for nonhuman animals in cases of natural disaster- Various explorations of why the nonhuman movement may not be succeeding as well as it could be- Comparisons between the nonhuman movement and other social movement- Arguments for and against intervening to help or save nonhumans, and how far we may go- What intervention could ultimately mean for nonhumansThe book is therefore intended not only to provide new and interesting insight into the area and important contemporary discussions, but also to constructively aid the nonhuman movement and unite theory and practice on the crucial issues. With the nonhuman movement and its past approaches currently being questioned as a success, more nonhumans than ever being harmed and exploited, and a growing gulf between activists and scholars, this book will not only be a timely addition to the literature, but an attempt to bridge these gaps and move both theory and practice - and thus the movement and field - forward.

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations, ' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002).Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we make a step on the proposal of new approaches that are centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provide frameworks and also tools for further understanding of the phenomena.

This short book deals with a sociological concept: love-agape. It is an attempt to demonstrate that love-agape resists, indeed insists, as a fact that cannot be reduced or concealed. Its simple goal is to introduce agape into the vocabulary of sociological analysis by demonstrating its potential to demarcate and to interpret social phenomena. Love-agape is presented as a critical concept. On the one hand, love-agape denounces the risks linked to the needs of closed groups, often absolutist and fundamentalist. On the other hand, it represents a concrete reality, lying at the root of a particular type of sociality. A sociality that, rather unconventionally, recognizes differences and distances, but also characterizes their condition of being together, as community founded on the recognition and respect of subjectivity.

'Climate Change Perception and Changing Agents in Africa & South Asia' presents first-hand experiences of climate change perception. Now more than ever understanding public perceptions of climate change is fundamental in creating effective climate policies, especially within countries that are particularly vulnerable to climate change. Striving to present a comprehensive study of climate perception in Africa and South Asia, this volume presents seven in-depth case studies from Cameroon, the Eastern Himalayas, Kenya, Nepal, and Zimbabwe.In order to combat climate change, effective communication is essential in order to educate, persuade, warn and mobilize the masses. Therefore, climate change communication is shaped not only by our different experiences and beliefs but also by the underlying cultural and politic values of a country. Within this volume, climate change communication is examined from Cameroonian, Kenyan and Zimbabwean perspectives. From the role of stakeholders to practical field experiences, the individual case studies present an interesting and informative portrait of climate change communication. It is often the poorest and most vulnerable people who are most affected by the impacts of climate change. Therefore, community-based adaptation is an approach that is aimed at empowering communities in the process of planning for and coping with climate change. In this book, this progressive and innovative approach is examined from a grass-roots perspective that looks to both the Eastern Himalayas and Zimbabwe. Readers are presented with case-studies that investigate the importance of indigenous knowledge, community-based research and the role of social workers in climate change mitigation. This high-quality resource puts forward a well-informed and accessible discussion of climate change perception that will be of interest to both students and scholars, alike.

The work presents articles discussing various subjects relating to literary, cultural borders and borderlands as well as their crossings with the Orient and the Occident. A broad, multifaceted scope of the volume draws the attention of readers to the problem of liminal spaces between cultures, genres, codes and languages of literary and artistic communication. The perspective of borderness proposed by orientalists, literary specialists, culture experts provide insights into multi-dimensional and heterogenic subjects and methods of consideration. The authors referring to, inter alia, comparative studies, theory of reception, intertextuality, transculturality of the East and West works touch upon themes such as coexistence, exclusion, crossing or the instability of borders. Also by taking into account identity issues, the interpenetration of various influences between different literatures, poetics and languages, the readers gain a broader context of intercultural dialogue between the Orient and Occident, what allow them to transgress barriers of a purely artistic, literary reception of the book contents. The volume - due to the abundance of proposed topics, its heterogeneous representations and manifold approaches used in analysis, discussion and (re)interpretations - is a debate's record or a result of an academic reflection rather than a comprehensive monograph.

This collection of essays contributes to the growing field of 'encounter studies' within the domain of cultural history. The strength of this work is the multi- and interdisciplinary approach, with papers on a broad range of historical times, places, and subjects. While each essay makes a valuable and original contribution to its relevant field(s), the collection as a whole is an attempt to probe more general questions and issues concerning the productive outcomes of cultural encounters throughout the Late Medieval and Early Modern periods. The collection is divided into three sections organised thematically and chronologically. The first, 'Encounters with the Past,' focuses on the reception of classical antiquity in medieval images and texts from France, Italy and the British Isles. The second, 'Encounters with Religion,' presents a selection of instances in which political, philosophical and natural philosophical issues arise within inter-religious contexts. The final section, 'Encounters with Humanity,' contains essays on early science fiction, political symbolism, and Elizabethan drama theory, all of which deal with the conception and expression of humanity, on both the individual and societal level. This volume's wide range of topics and methodological approaches makes it an important point of reference for researchers and practitioners within the humanities who have an interest in the (cross-)cultural history of the medieval and Renaissance periods.

'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which Gavin Hurley argues is crucial to all effective communication. Helping professionals and students to become better and more likeable communicators, this fundamental "playbook" outlines numerous eye-opening communicative maneuvers for readers of all levels and backgrounds. It offers a unique approach to argumentation and persuasion and moves away from the more conventional methods which are often overtechnical, unnecessarily complex or too science oriented. Hurley demonstrates how to successfully apply these strategies of cooperative argumentation to your life in order to succeed professionally, socially and cerebrally. This he argues, will allow you to empower your messaging and increase your social magnetism. 'The Playbook of Persuasive Reasoning' is a down-to-earth guide on effective rhetorical strategizing. It is written for everyday application, based on everyday examples, and embedded in everyday language. Today, successful communication is a highly sought-after trait by international employers, clients, and customers alike. Gavin Hurley shows how a wide range of people can benefit from learning how to deliver more abstract material in an effective manner: both verbally and written. This guide is particularly appealing for professionals, including business managers, as well as academics and students, including public intellectuals. 'The Playbook of Persuasive Reasoning' is a useful book for anyone wanting to enrich their skills and strengthen their powers of communication in order to have a social and professional advantage.

The nature of human reason is one of the thorniest of mysteries in philosophy. The reason appears in many specific forms within general areas such as cognition, thinking, experiencing beauty, and moral judgment. These forms are "perfectly" known in philosophy, yet an unknown pattern has been noticed which shows us that they are all a variation of the same theme: truth is an identity relation between the "thought" and "reality"; justice is an identity relation between the given and the deserved; beauty is an identity relation as rhyme is an identity relation between the final sounds of words; rhythm is an identity relation between time intervals; symmetry is an identity relation between two halves; proportion is an identity relation between two ratios; anaphora is an identity relation between the initial words. Particular things are identities in themselves and universals are identities between particulars. One idea associates another idea identical to it; an analogy is an identity between relations; induction is an identification between the known and unknown instances; and all the logic rests on the law of identity. What is common for all of them is the nature of reason itself.