Books published by Victionary

PALETTE--viction:ary's best-selling colour-themed series--has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured - whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.

Light has fascinated human beings since the dawn of mankind. To that end, iridescence is a compelling means to ideate and create, due to its ability to interact with light to produce captivating multi-coloured illusions that shift with the viewer's vantage point. Its kaleidoscopic nature also allows it to be subtle yet striking all at once, making it a versatile finish with lasting visual impact that pops. PALETTE 08: Iridescent explores the power and possibilities of a colour and a palette both existing in a single form through more than 100 creative projects from all around the world. Whether they are applied to create depth and dimension or used to transform physical attributes and perspectives, discover how artists and designers today are experimenting with holographic hues to generate new work and realms that intrigue and inspire.

New in the Brandlife series, showcasing some of the most stunning boutigue hotels and hostels

First published in 2016, fan-favourite 'New Retro'--a celebration of vintage-inspired designs--is set to be the first among the special rereleases in conjunction with Victionary's 20th anniversary in 2021.

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company¿s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another ¿ a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

The age of the internet and media have brought about a growing interest in Asian culture and its various languages across the region. Han characters in particular, which are applied in Chinese, Japanese and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are being utilised as flexible design elements that bring abstract visual concepts to life in breaking the barriers between the East and the West.As a follow-up to the original release in 2015, Hanzi.Kanji.Hanja 2 focuses more on the former (i.e. Hanzi) through over 100 projects that give the ancient type form a fresh and modern facelift. Like its predecessor, the book comprises logotypes and their applications to offer readers a closer insight into the art of the strokes; as well as a showcase of brand identities, posters, packaging, advertisements and the like - expanded further with case studies and interviews to serve as an inspiring reference point for designers of all cultures.

There is something distinctly visceral about graphite art, where every stroke of the artist or illustrator seems to convey emotion in its purest form. At a time when almost everything can be digitally done up to perfection, the smudges and smears by graphite can be refreshing to the eye and unapologetically human âEUR" touching viewers to the core. As a creative tool, it can also be the simplest and most affordable medium with which to express oneself and find joy. GRAPHITE is a stunning collection of pencil artwork by creatives around the world who have skilfully mastered the art of drawing by hand to make their mark. Featuring various subject matters and styles, it makes for a beautiful addition to the bookshelf and invites you to step away from your screen every now and then to, perhaps, pick up a pencil yourself and appreciate the simple things in life.

No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. Although they may seem subtle and soft when presented without context, nude colours can be striking when it comes to making a statement in art or design - which is why more brands are investing in the value of authenticity and the au naturel in a world full of fakes and artificiality. PALETTE mini 00: Nude features a variety of projects that utilise skin tones in exciting and engaging ways by recognising the artists, designers and brands who boldly embrace the beauty of going bare. No matter what platforms or mediums they are applied upon, it celebrates diversity in all its naked glory.

Local cult illustrator Rex Koo gives nostalgia a unique twist by adding his distinct spin to this 'kung fu' compendium that features and pays tribute to Hong Kong martial arts/action movies.

Updated anniversary edition of the original 2017 publication, presented as a boxset.

Subtle and striking all at once, holographic hues make for versatile finishes that make designs stand out, as reflected by the creative work featured in PALETTE mini's 8th edition.

Bringing a love of food and art together, 'PALATE PALETTE' showcases drawings of food from around the world that look delicious enough to eat right off the page!

As adults in a fast-paced modern world, many can hardly afford to enjoy the simplest things in life today. With data and technology being at the forefront of our increasingly digital lifestyles, it is becoming almost impossible to make time for pure creativity, imagination, and freedom of expression - unless we start allowing our minds to wander fearlessly into the unknown and celebrate the art of doing nothing, whenever we can. LOST IN REVERIE sets out to capture the magic and mystique of dreamscapes, from the comforting to the unsettling and everything else in between. The book will comprise art and illustration featuring intriguing concepts and styles that explore the realms between the real and surreal; becoming a means of escape from the dreariness of everyday and a beautiful reminder to never stop dreaming.

The best things in life may not always be free, but they are often delightful to look at! Rather than be taken for granted, these feel-good goods deserve their time in the spotlight not only for the roles that they play, but also for the visual and aesthetic richness they add to our day-to-day just by sitting on our shelves. Packaged for Life is a simple ode to the products that punctuate our daily existence with joy and equip us with the calm to carry on, as they continue to shape our communities and cultures as indulgences, necessities, or vices.Packaged for Life: Coffee & Tea highlights some of the most clever and delightful packaging design work for what the U.N. Food and Agriculture Organisation deems as 'the most consumed beverage in the world'. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging. The book comes with a booklet of fun facts about the beverages featured, including the unique ways they are enjoyed around the world, and the steps involved in a Japanese tea ceremony!

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 03: Stone showcases stunning creative interpretations of the common material across a variety of mediums. From polishing different types of stone to produce elegant packaging design work to making crude moulds out of it in creating memorable shapes and forms, this edition explores the compelling ways with which the unique characteristics of stone can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life's most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed environments. BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 02: Metal showcases stunning creative interpretations of the common material across a variety of mediums. From oxidising and rusting metal sheets to create intriguing effects on artwork to applying and embossing pieces of foil on printed matter for visual impact, this edition explores the compelling ways with which the unique characteristics of metal can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Due to the prevalence of social media, photography has become an essential means of expression for individuals and businesses alike. For brands looking to make an impact, every detail is important to attract and engage an audience - from art direction and set design right down to the way each shot is edited. Insta-perfect showcases the cream of the crop from the current generation of digital creatives who make the most of the medium through compelling compositions, stylised sets, and aesthetical concepts in photography. It also captures the voices of experts and 'influencers' in the market who offer insightful tips and tricks on producing eye-catching and effective work.