Books published by W. Brand Publishing

An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from the best in the business to become the best in the business.From the beginning Hank also made time for his second career, teaching marketing communications. He's taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the University of Southern California's Marshall School of Business.In 2003, Hank was Vice Chairman of the world's largest marketing communications company, McCann-Erickson. He was unexpectedly pushed into early retirement. Hank went on to partner with his son at Concept Farm, Ad Age's Small Agency of the Year Winner. The move heralded his exit from a "had-to" career and his entree into the "want-to" work he had always longed for. At the Farm, Hank has been blessed with more meaningful work, productivity, personal fulfillment, determination, confidence, and humility than he could ever have imagined. This is his inspiring story of how he moved from the boardroom to the "barnyard," what he learned about life and marketing along the way, and what he wants future marketers to know about the power and purpose of what they do.

2021 Silver Medal IPPY Awards Winner for Best Regional Fiction!∩╗┐Rusty barbed wire and distant AM radio-Montana hid my secrets for almost fifty years.Then a young reporter arrived in a beat-up Impala. Her assignment, WWII Homecoming Memories, had uncovered a puzzling lead about several dead men last seen riding a train with a red-headed nurse. I could have lied, but she reminded me of myself at that age so I rolled a cigarette and told her all of it. She spilled coffee on my table.Her research started in New York. In choosing soldiers to profile, she included her hometown and discovered her great uncle, reported MIA in 1944, bought a train ticket to Browning, Montana, three months after they buried his empty casket. Impossible, yet on two consecutive pages, she counted 14 tickets to Browning-a village on the Blackfeet Reservation. The National Archives showed that 13 of those men shared the same distinct status: Missing in Action.I know where those passengers are.Southwest of Browning, where the plains run into the Rockies, stands a church. Once it represented everything good in our country, a tiny church built in 1913 by a young man for his wedding. Only four people attended the bride''s funeral in 1918. Her twin babies slept through the service. Eight months earlier her husband marched into World War I and he never returned.My story starts and ends at that little church, but in between, the darkest hours of mankind churned through Europe. Some of that darkness found its way to Montana. As bad as it ended, I wondered if the Lord forgives murder. As it turns out, sometimes yes, sometimes definitely no.