Books published by Willford Press

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Manufacturing engineering is a subdicipline of industrial engineering and intersects with mechanical engineering. It mainly studies the processes and practices involved in manufacturing and production of products. It encapsulates numerous subdisciplines such as mechanics, drafting, computer integrated manufacturing, textile engineering, etc. This book discusses theories and concepts of manufacturing engineering and technology. The extensive content of this book provides the readers with a thorough understanding of the subject. It aims to equip students and experts with the advanced topics and upcoming concepts in this area.

Chemical biology is a rapidly growing field which combines traditional chemistry with modern concepts of biology. The concepts related to the subject of chemical biology are proteomics, combinatorial chemistry, glycobiology, molecular sensing, etc. This book provides comprehensive insights into the field of chemical biology. It includes contributions of experts and scientists which will provide innovative insights into this field. It will benefit students and researchers alike. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.