Books published by Writing Matters Publishing

24 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. Editors: Naeem Arif, Ian Golding, Andrew Priestley.Contributors are experienced, qualified and certified CX experts including Greg Melia (CEO CXPA), Marleen van Wijk, Sirte Pihlaja, Stefan Osthaus, Daniel Hoff-Rodrigues, Gayana Helder, Olga Guseva, Ruth Crowley, Spiros Milonas, Olga Potaptseva, Nick Lygo-Baker, Richard Jordan, Stacy Sherman, Bruno Guimarães, Betül Y¿lmaz, Michelle Badenhorst, Patricia Sanchez Diaz, Alec Dalton, Janelle Mansfield, Christopher Brooks, Hannah Foley, Umer Asif, Sarb Rana, Sharon Boyd, and Katie Stabler.Topics include:Customer centric cultureOrganisation adoption and accountabilityVoC insight and understandingsCX design and improvementCX metrics, measurement and ROICX strategyThis is the anticipated follow-up second volume packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization. The bestselling Customer Experience 1 (November 2019) is available on Kindle and paperback.

AVAILABLE RIGHT NOW, NO DELAYS - 22 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. Contributors are experienced, qualified and certified CX experts including Ian Golding, Gayana Helder, Olga Guseva, Duong Nguyen, Jonathan Daniels, Ben Phillips, Naeem Arif, Hannah Foley, Megan Germann, Patricia Sanchez Diaz, Marleen van Wijk, Nick Meinertzhagen, Alec Dalton, Anna Stoll, Daniel Dougherty, Narjès Boufaden, Rohilla Nasreen, Marc Karschies, Ruth Crowley, Janelle Mansfield, Michele Badenhorst and Gabriela Geeson.Topics include:Customer centric cultureOrganisation adoption and accountabilityVoC insight and understandingsCX design and improvementCX metrics, measurement and ROICX strategyThis is an extraordinary volume packed with frontline experience, insight and value for anyone wanting to dramatically enhance the customer experience in their organization.

The 4th Sector (social enterprises) is a comprehensive guide on how to lead and grow a sustainable high-impact social enterprise that consistently delivers value. Ben Freedman and Craig Carey have been successfully consulting to established social enterprises for many years and this is what works from the CEO, to the senior leadership team right down to the frontline team.Packed with frontline wisdom and experience, Ben Freedman and Craig Carey have created an impeccable proven resource for senior leaders and teams operating social enterprises.Readers will gain immense clarity around the three pivotal hallmarks of successful social enterprises: Leadership, Strategy and Culture.Specifically, 4th Sector Entrepreneur unpacks eight proven Clarity principles for sustainable growth that include:. Clarity of Leadership. Clarity around your Big Result. Clarity of Market Positioning. Clarity on Strategic Direction. Clarity of Culture. Clarity of Results. Clarity of Execution. Clarity of CommunicationThis is an impeccable resource for anyone serious about building an enterprise that counts; and delivering sustainable results. UK based Ben Freedman and Craig Carey are co-founders of Bubble Chamber (UK) that offers coaching and consulting services to senior leadership teams of social enterprises worldwide.

This is a guide to achieving a longer, happier, healthier lifestyle by using mindfulness techniques to create a health mindset. Fill Your Mind Before you Fill Your Plate will show you how to make achievable changes in the key areas of your life so you can create and maintain good health and live a healthy life. Faisal Alshawa is a qualified nutritionist and fitness coach who works with professional athletes and busy working professionals to help them to get in shape, lose weight and create sustainable daily habits to optimise their health. He is the creator of The Five Pillars of Living A Healthier Lifestyle method that focuses on mindfulness and mindset and approaching health mindfully. Alshawa was first exposed to the fitness culture as a Kuwaiti exchange student studying in the US. As such, he carefully documents the thoughts most people have when contemplating improvements to their health.He then explains how he created a mindfulness regime to stay on track and achieve optimum health.Alshawa is candid about the roadblocks, obstacles and setbacks he encountered - and the one's you will encounter … and should expect. Importantly, he carefully walks you through the strategies and steps he developed that he has used to optimise the health of elite athletes and busy working professionals.The chapters are short and pacey, but importantly, clear and concise on how to use mindfulness techniques to develop a healthy mindset. Fill Your Mind will help develop your understanding, insights, application and help drive the momentum towards a healthier lifestyle.

AVAILABLE NOW! IT IS NOT OUT OF STOCK. Please disregard Amazon's purchase banner.BRANDING AND MARKETING STRATEGY - Jill Pringle is a successful branding and marketing strategist specialising in established service businesses wanting to scale. The Brand Symphony is a guide to branding and marketing strategy, corporate identity, niche and target customers, web marketing, social media strategy and value propositions that deliver consistent results. It is most suitable for established service businesses, small businesses and entrepreneurs. It is everything you need to know about developing a brand strategy and marketing. This book is ideal for technology, SaaS, consulting, B2B, professional services (law, accounting, financial, medical) and training companies.Uniquely, Jill combines her extensive skill as a marketing and branding consultant with a lifelong involvement in classical music and has created The Orchestrate Method a proven approach to help solve big branding problems.You'll learn:. Why you must have a strong performance brand to scale. How to overcome the core challenges of scaling. The power of a fully orchestrated approach . How to identify and appeal to the right target audience. How to tune-up your value proposition. How to design a marketing strategy that sings. How to ensure everyone on your team is playing their part . How to amplify results by rehearsing your strategy . How to deliver a first-rate marketing performanceImportantly, you will learn how to create a clear brand ... and conduct a connected marketing strategy.This title is a Print On Demand title and available right NOW. Please disregard Amazon's purchase banners.

Perfect if you own a service business. Robert James grew James Home Services into a successful, 400-strong, $20 million pa franchise network. The proven steps in this book have enabled countless service business owners to build a successful service business ... and will definitely help you: . Decide what service business is perfect for you. . Apply nine proven foundational secrets to building a successful service business. Design a service brand that attracts the right customers.. Successfully and effectively market your service business.. Learn professional sales and quoting skills.. Learn how to quickly build a loyal and profitable client base.. Learn how to deliver gold medal professional level services every time to every client.. Use the magic of systemisation to grow the business of your dreams.. Grow a business that suits your goals. . Live the dream of being a successful business owner.If you are ready to start your own service business but don't know where to start then this book has the answers for you. If you already have a service business that needs could perform even better, then, either way, this book is packed with solid gold advice.

The principles in Customer First are invaluable in scaling up your business. Naeem Arif is a highly experienced management consultant and retailer who has worked with some of the UK's best loved brands. He has poured this knowledge and experience into a method that businesses can adopt to create impeccable customer experiences. This book is packed with practical insights, strategies, cases studies, and hard-won wisdom that will give any business owner - especially retail and hospitality - a frontline customer advantage.Naeem has provided management consultancy services to corporations globally for over 20 years. In addition, he has built his own thriving retail business. Customer First combines a wealth of knowledge, experience and successes into a book that will help you create satisfied customers and a thriving profitable business.

When Hollywood wants a box office success, they don't hire individuals or outsource it. They handpick teams of the top 5% talent with the exact specialities they require to deliver an outcome. This model is fast disrupting traditional advisory, consulting and recruitment methods and giving companies on-demand access to the exact capability they really need.The Interim Revolution clearly explains what disruptive technology means to your company and what to do to close the capability and speed gap facing organisations today.The Interim Revolution explains crowdsourcing, the Gig Economy and how the Teams as a Service model can transform your organisation.Pat Lynes' London based company, Sullivan & Stanley (UK) specialises in designing top 5% teams of Interim talent using his Teams as a Service model for major companies and corporations. Well recognised within his industry, Pat was awarded Global Interim Recruiter of the Year in 2015.This is his first book.

Improving the Business of Childcare is an invaluable business reference for the Childcare sector. It will show you how to create a successful, best-practice Childcare business. Yu will learn how to: Create a compelling Vision and Values statement Maximise marketing and occupancy Convert more target customers Nurture customer engagement Improve sta engagement Streamline your pricing and fee collection Generate useful nancial reports Build a business dashboard.Allan Presland is the founder and CEO of Parenta, the UK's largest provider of business support systems for the Early Years sector. Parenta works with 5,000 childcare providers across the globe. Allan is also the founder of the ParentaTrust, a charity that provides pre-school education to disadvantaged children in East Africa.

There are four money mindsets: In-Debt, Break-Even, Comfortable and Rich. Each mindset impacts the way you make, spend, save, invest and give money. The 4 Money Mindsets helps you discover your hidden attitudes to wealth and will positively change the way you think about money.