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A broader look at price, quality, and value
- Binding:
- Paperback
- Pages:
- 436
- Published:
- March 8, 2023
- Dimensions:
- 152x26x229 mm.
- Weight:
- 704 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of A broader look at price, quality, and value
The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows:
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