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A Business History of the Bicycle Industry

- Shaping Marketing Practices

About A Business History of the Bicycle Industry

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

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  • Language:
  • English
  • ISBN:
  • 9783030505622
  • Binding:
  • Hardback
  • Pages:
  • 137
  • Published:
  • November 3, 2020
  • Edition:
  • 12021
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of A Business History of the Bicycle Industry

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

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