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A Japanese Advertising Agency
- An Anthropology of Media and Markets
part of the ConsumAsian Series series
- Binding:
- Paperback
- Pages:
- 350
- Published:
- July 3, 1996
- Dimensions:
- 139x218x24 mm.
- Weight:
- 434 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of A Japanese Advertising Agency
Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.
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