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A Japanese Advertising Agency

- An Anthropology of Media and Markets

About A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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  • Language:
  • English
  • ISBN:
  • 9780700705030
  • Binding:
  • Paperback
  • Pages:
  • 350
  • Published:
  • July 4, 1996
  • Dimensions:
  • 139x218x24 mm.
  • Weight:
  • 434 g.
Delivery: 1-2 weeks
Expected delivery: July 21, 2024

Description of A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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