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Advertising and Consumer Culture in China
part of the China Today series
- Binding:
- Paperback
- Pages:
- 280
- Published:
- June 23, 2016
- Dimensions:
- 210x151x33 mm.
- Weight:
- 434 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Advertising and Consumer Culture in China
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
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