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Advertising and Consumer Culture in China

part of the China Today series

About Advertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.

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  • Language:
  • English
  • ISBN:
  • 9780745671178
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • June 23, 2016
  • Dimensions:
  • 210x151x33 mm.
  • Weight:
  • 434 g.
Delivery: 2-4 weeks
Expected delivery: November 28, 2024

Description of Advertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.

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