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Advertising on Trial
- Consumer Activism and Corporate Public Relations in the 1930s
part of the History of Communication series
- Binding:
- Hardback
- Pages:
- 312
- Published:
- April 26, 2006
- Dimensions:
- 152x229x25 mm.
- Weight:
- 567 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Extended return policy to January 30, 2025
Description of Advertising on Trial
Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.
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