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Advertising the Black Stuff in Ireland 1959-1999

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About Advertising the Black Stuff in Ireland 1959-1999

Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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  • Language:
  • English
  • ISBN:
  • 9781789973457
  • Binding:
  • Paperback
  • Pages:
  • 228
  • Published:
  • January 27, 2020
  • Edition:
  • Dimensions:
  • 231x153x20 mm.
  • Weight:
  • 360 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Advertising the Black Stuff in Ireland 1959-1999

Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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