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Advertising the Black Stuff in Ireland 1959-1999
- Increments of change
part of the Reimagining Ireland series
- Binding:
- Paperback
- Pages:
- 228
- Published:
- January 27, 2020
- Edition:
- Dimensions:
- 231x153x20 mm.
- Weight:
- 360 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Advertising the Black Stuff in Ireland 1959-1999
Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.
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