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About Advertising

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

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  • Language:
  • English
  • ISBN:
  • 9780415251259
  • Binding:
  • Hardback
  • Pages:
  • 336
  • Published:
  • December 18, 2008
  • Dimensions:
  • 138x216x0 mm.
  • Weight:
  • 780 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Advertising

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

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