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Air Wars

- Television Advertising and Social Media in Election Campaigns, 1952-2016

About Air Wars

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

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  • Language:
  • English
  • ISBN:
  • 9781506329833
  • Binding:
  • Paperback
  • Pages:
  • 192
  • Published:
  • May 21, 2017
  • Edition:
  • 7
  • Dimensions:
  • 232x199x18 mm.
  • Weight:
  • 268 g.
Delivery: 2-4 weeks
Expected delivery: February 8, 2025

Description of Air Wars

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

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