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An Analysis of Product-fact Versus Psychosocial Appeals in Advertising: An Application of the Theory and Methods of the Behavioral Sciences to a Busin

  • Language:
  • English
  • ISBN:
  • 9781019258910
  • Binding:
  • Hardback
  • Pages:
  • 262
  • Published:
  • October 26, 2022
  • Dimensions:
  • 156x16x234 mm.
  • Weight:
  • 544 g.
Delivery: 2-3 weeks
Expected delivery: December 7, 2024

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