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Analysis of the Cognitive Interview in Questionnaire Design
part of the Understanding Qualitative Research series
- Binding:
- Paperback
- Pages:
- 274
- Published:
- May 13, 2015
- Dimensions:
- 141x219x18 mm.
- Weight:
- 346 g.
Delivery:
1-2 weeks
Expected delivery: January 17, 2025
Description of Analysis of the Cognitive Interview in Questionnaire Design
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
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