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Analytic Activism

- Digital Listening and the New Political Strategy

About Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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  • Language:
  • English
  • ISBN:
  • 9780190266127
  • Binding:
  • Hardback
  • Pages:
  • 222
  • Published:
  • January 11, 2017
  • Dimensions:
  • 239x160x20 mm.
  • Weight:
  • 522 g.
Delivery: 2-3 weeks
Expected delivery: December 13, 2024

Description of Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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