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Archaeology Is a Brand!
- The Meaning of Archaeology in Contemporary Popular Culture
- Binding:
- Paperback
- Pages:
- 196
- Published:
- August 14, 2009
- Dimensions:
- 222x222x15 mm.
- Weight:
- 414 g.
Delivery:
1-2 weeks
Expected delivery: January 8, 2025
Description of Archaeology Is a Brand!
Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
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