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Artificial Intelligence and Transforming Digital Marketing
part of the Studies in Systems, Decision and Control series
- Binding:
- Hardback
- Pages:
- 1228
- Published:
- October 3, 2023
- Edition:
- 23001
- Dimensions:
- 160x77x241 mm.
- Weight:
- 2154 g.
Delivery:
2-4 weeks
Expected delivery: July 13, 2025
Description of Artificial Intelligence and Transforming Digital Marketing
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
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