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Attracting Investors
- A Marketing Approach to Finding Funds for Your Business
- Binding:
- Hardback
- Pages:
- 256
- Published:
- September 2, 2004
- Dimensions:
- 160x239x23 mm.
- Weight:
- 428 g.
Delivery:
2-4 weeks
Expected delivery: December 13, 2024
About Philip (Kellogg School of Management Kotler
View all books by Philip (Kellogg School of Management KotlerDescription of Attracting Investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
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