Books by Alexander Manu

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.

Explains how innovation is the moment when human behaviour is changed by a particular invention, discovery or event. This book considers that a disruption is not manifest in the moment a new technology is introduced. It provides a perspective of behavioural disruptions which are relevant to the continuity of business.