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Behavior Space
- Play, Pleasure and Discovery as a Model for Business Value
- Binding:
- Hardback
- Pages:
- 256
- Published:
- December 5, 2012
- Dimensions:
- 174x246x0 mm.
- Weight:
- 680 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Behavior Space
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.
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