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Books by Alvin Burns

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  • Basic Marketing Research with Excel af Alvin Burns
    Basic Marketing Research with Excel
    by Alvin Burns
    £219.49

    For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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