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Basic Marketing Research with Excel
- Binding:
- Paperback
- Pages:
- 416
- Published:
- April 4, 2011
- Edition:
- 3
- Dimensions:
- 195x241x14 mm.
- Weight:
- 816 g.
Delivery:
2-4 weeks
Expected delivery: September 18, 2025
Description of Basic Marketing Research with Excel
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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