Books by Bryan Christiansen

Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition.

This is a leading publication in its field that emphasises the importance of deeply exploring developing cultures and technologies and their effects on the business sector. It will benefit professionals, researchers, and practitioners who wish to broaden their understanding the direct relationship between culture and technology in the international business realm.