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Handbook of Research on Effective Marketing in Contemporary Globalism
- Binding:
- Hardback
- Pages:
- 463
- Published:
- June 29, 2014
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Handbook of Research on Effective Marketing in Contemporary Globalism
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition.
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