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Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems, this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors.
There is a growing recognition of the increasing importance of 'local leadership' practice within multi-unit service contexts. This book looks at that key managerial cohort in the retail, hospitality and service sectors operating between the centre and unit - the Multi-Unit Leader (MUL).
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