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Books by Cong Li

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  • Measuring the Impact of Social Media on Business Profit & Success af Don W. Stacks
    Measuring the Impact of Social Media on Business Profit & Success
    - A Fortune 500 Perspective
    by Don W. Stacks & Cong Li
    £28.99 - 91.49

    Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

    More details

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