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Measuring the Impact of Social Media on Business Profit & Success
- A Fortune 500 Perspective
- Binding:
- Paperback
- Pages:
- 170
- Published:
- July 23, 2015
- Edition:
- Dimensions:
- 225x152x19 mm.
- Weight:
- 262 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Measuring the Impact of Social Media on Business Profit & Success
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
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