Books by Damian Hughes

In The Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his lifetime experience and academic background within sport, organization and change psychology to reveal the best ways to create a winning mindset in both personal and professional life.Having worked with some of the top teams in the UK, and watched some of the best coaches in the country at work, Hughes distils the five keys principles that separate the best coaches and teams from the rest: Simplicity; Tripwires; Emotions; Practical; Stories: STEPS.The role of a sports-team leader is fascinating, complex and tough. Fantasy football leagues may convince us that success is all about buying players and selecting a team. In reality, it is about creating winning environments -recruiting, developing and nurturing talent, effectively communicating a shared vision with a diverse collection of individuals, delivering on enormous expectations from a range of stakeholders, overcoming significant challenges, handling pressure and staying focused throughout: a set of challenges familiar to leaders in all sectors.

In How To Think Like Sir Alex Ferguson, Professor Damian Hughes goes into the mind of one of the world's most successful leaders to reveal 10 powerful and practical lessons for leadership and business. How To Think Like Sir Alex Ferguson is a unique and inspiring handbook for anyone looking to improve performance in turbulent, changing times.

Everybody wants to change something, whether it is work, life, yourself or someone else. Based on evidence-based psychological principles, including those drawn from CBT, this book demonstrates how you can bring about positive change in your life. Bursting with powerful tips, tricks, advice and guidance taken from interviews with some of the most positive and productive people in the world, from Mohammed Ali and Richard Branson to Alex Ferguson and Tiger Woods.

A practical, jargon-free and easily accessible book on making a difference as a leader, Damian Hughes' Liquid Leadership draws on a diverse list of leaders in everyday life (Kim England, National Sales Training Manager at Unilever), to showbiz celebrities (John Lennon, Walt Disney), to renowned historical leaders (Shackleton, Eisenhower, Steve Jobs). There are no stuffy theories here. Instead, the book jumps energetically between film references from the Wizard of Oz, Alfie and Superman to the leadership styles of World-Cup winning coaches Alf Ramsay and Clive Woodward. Speckled throughout are examples of 'Liquid Leaders', from people you know - like James Timpson, head of the UK-wide group of key-cutting and shoe repair outlets - to people we don't know, including Fergus Findlay of Barnardo's in Ireland. This book offers you a joyous diversion that pushes home important theory effortlessly. It ends with practical exercises designed to galvanise the reader into identifying how they need to change, as well as a very useful annotated bibliography. Both of Damian's books have been credited with helping people build their own houses, fight cancer and run marathons, so come on and be a fellow Liquid Leader!

Stuck in a rut? Know what you want but don't know how to get it? Feel like life is passing you by? Sick of getting mediocre results? Then enter the wonderful world of Liquid Thinking... A practical, jargon-free and easily accessible self-help book drawing on a diverse range of experiences and containing digestible lessons and exercises used by sports captains, charity leaders and business leaders. It is the only self-help book which has ever been endorsed by Sir Richard Branson, Angelo Dundee, Muhammad Ali, and Jonny Wilkinson. It is a brave man who starts his book on self development by quoting Jerry Springer and discussing the literary merits of the Joy of Sex; however, this is Damian Hughes to a tee. Combining his own experiences as a Manchester United football coach, HR Director and youth club leader with exclusive insights from Sir Richard Branson, Angelo Dundee, Muhammad Ali and Jonny Wilkinson, Hughes will help you to step forward to achieve your own special hopes, dreams and ambition. The books have been credited with helping people build their own houses, fight cancer and run marathons, so come on and be a fellow Liquid Thinker!