Books by David Hussey

Presents a synthesis of gender history and material culture studies. This title intends to analyse the lives and cultural expression of single men and women from 1650 to 1850 within the main focus of domestic activity, the home.

Strategy is all very well, but forget the human side of the business and your plans are destined for failure. Yet human resource management (HRM) has traditionally focused on administrative functions such as recruiting, disciplining, and rewarding employees.

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.