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Competitor Intelligence
- Turning Analysis into Success
part of the Wiley Series in Practical Strategy series
- Binding:
- Hardback
- Pages:
- 292
- Published:
- November 26, 1998
- Dimensions:
- 159x245x27 mm.
- Weight:
- 567 g.
Delivery:
2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
Description of Competitor Intelligence
Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.
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