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Books by David Meerman Scott

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    - What Every Business Can Learn from the Most Iconic Band in History
    by David Meerman Scott
    £14.99

    The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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