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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History

About Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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  • Language:
  • English
  • ISBN:
  • 9780470900529
  • Binding:
  • Hardback
  • Pages:
  • 192
  • Published:
  • August 19, 2010
  • Dimensions:
  • 136x187x18 mm.
  • Weight:
  • 264 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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