Books by David (President Loshin

Provides an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program. This book offers an introduction to both business and technical aspects of business intelligence.

Sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. This book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes.

Business problems are directly related to missed data quality expectations. This book shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program.

Presents an easily adaptable methodology for defining, measuring, and improving data quality. Written for both a managerial and a technical audience, this book is of interest to the growing number of companies committed to wresting every possible advantage from their vast stores of business information.