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Books by Donald W. Hendon
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- Marketing Principles Violations and How to Avoid Them
£89.99 Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.
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- £89.99
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£89.99 Examines cross-cultural negotiations from the point of view of a practitioner, and provides country profiles with analyses on how to best negotiate.
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- £89.99